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Learn how marketers are using artificial intelligence, machine learning, and AI-powered call tracking to inform their marketing strategies.

Report: B2C Marketers See Impressive ROI from AI, Will Increase Investment in 2025

Owen Ray
This new research report reveals how optimistic B2C marketers are about AI, how AI investment is changing, how AI will impact marketing careers, and more.
by
Jane Irene Kelly

AI Marketing Analytics: Benefits, Use Cases, and Top Tools

Uncover the benefits of AI marketing analytics, from customer insights to campaign optimisation, helping your team make data-driven decisions.
by
Jane Irene Kelly

AI for Sales: Top Tools to Enhance Your Bottom Line

Discover how AI for sales transforms efficiency by automating tasks, analyzing data, and improving customer engagement to boost revenue.
by
Laurence Santy

How AI Is Transforming the Insurance Industry

The insurance industry is using AI for marketing, smart insurance products, fraud prevention, and more. Learn how it’s transforming the industry in this post.
by
Jane Irene Kelly

30 Outstanding Examples of AI in Marketing

Discover how AI is revolutionising marketing. Explore our 30 examples in CRM, SEO, eCommerce, social media, call tracking, customer service, and more.
by
Jane Irene Kelly

6 Powerful Examples of AI in the Contact Centre

Discover real-case examples like MoneySolver, AutoNation, and Windstream. Using AI-powered quality assurance, analytics, and intelligent routing.
by
Owen Ray

What Is Conversation Analytics? Practical Applications & Benefits

Learn how conversation analytics can benefit your business. Explore practical applications to improve customer service and drive growth.
by
Jane Irene Kelly

How to Predict Consumer Behavior with AI in 2024

Predicting what consumers want and need is an ongoing imperative for marketers. Artificial intelligence (AI) could make that job much easier. Learn more.
by
Owen Ray

Using Conversational AI to Connect the Online to Offline Buying Experience

Learn how artificial intelligence can deliver smarter customer insights, resulting in more effective search, social, and display ad campaigns.
by
Blair Symes

6 Ways Marketers Use AI Call Summaries to Drive Conversions and Revenue

Learn how marketers are using AI-derived phone call summaries to get insights into customer conversations from phone calls to businesses to drive conversions

Videos

What Can You Do with Invoca Conversation Intelligence?

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Senior Marketing Leaders on the Business Impact of Invoca
Sr. Marketing Leaders on the Business Impact of Invoca

How Invoca Signal Discovery Works

2:53
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How Invoca Signal Discovery Works
Why Invoca is a “Must Have” for DIRECTV

Our customers talk about the value of Invoca

2:47
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How VITAS Healthcare uses Invoca
How Invoca Helps ATI Understand Return on Investment

How VITAS Healthcare uses Invoca

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What Can You Do with Invoca Conversation Intelligence?
What Can You Do with Invoca Conversation Intelligence?

Resource library

Learn best practices

Take a deep dive into Invoca call tracking and conversational analytics with case studies, whitepapers, videos, analyst reports, and more.

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Invoca + Google Ads Success Stories
eBook
Invoca + Google Ads Success Stories
We collected our top Invoca and Google Ads success stories in this guide. Learn how our Google Ads integration can take your search marketing to the next level!
The Paid Search Playbook for Driving Phone Leads to Locations & Franchises
eBook
The Paid Search Playbook for Driving Phone Leads to Locations & Franchises
Learn how marketers at multi-location brands can generate more valuable phone calls and improve ROAS from paid search.

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