Healthcare
Learn how healthcare companies use call tracking and conversational analytics to optimize marketing and better serve patients.

AI for the Customer Experience: Benefits, Challenges, and 10 Examples
Learn how you can invest in AI to automate processes, crunch data to gain business insights, and deliver seamless experiences.

Direct-to-Patient Marketing: 8 Strategies to Connect with Patients
Explore strategies for direct-to-patient marketing in healthcare, how to implement them, and future trends that will reshape the healthcare industry.

New Invoca Integration Provides HIPAA-Compliant Call Conversion Data for Freshpaint Users
Learn how the new Freshpaint integration for Invoca helps healthcare marketers drive more patient appointment calls from search and digital advertising.

How Healthcare Marketers Can Succeed in a HIPAA-Compliant World
Learn how healthcare marketers can retain analytics and marketing performance following new guidance from The Department of Health and Human Services (HHS).
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12 Quick Tips to Drive More Dental Leads From Facebook Ads
Learn how dental marketers are leveraging Facebook ads to start more phone conversations, acquire more new patients, and boost their marketing ROI.

How Healthcare Providers Improve Patient Experiences with PreSense
Leading healthcare providers use PreSense to create seamless patient experiences. Learn how it can help you drive more new appointments and build loyalty.
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9 Healthcare Marketing Trends You Need to Know in 2024
Discover the key healthcare marketing trends we’ll see in 2024, and how a conversation intelligence can help you capitalize on them.