.svg)
.svg)
With Invoca, we realized our returns on paid search were much higher than we previously thought, and now we're investing even more in this channel.
.svg){kind=icon}
Industry-leading call tracking
Invoca call tracking for travel and hospitality captures the caller’s information and the marketing channel, ad, keyword search term, website interaction, and other sources that drive each call. Make automated, in-the-moment optimizations to your campaigns to reduce wasted spend and ensure that every last cent of your media budget delivers measurable results for all of your lines of business, travel agents, and locations.
The AI messaging agent that turns conversations into customers
Meet the first two-way SMS AI messaging agent that connects the full buyer journey to turn conversations into bookings. Engage travelers instantly through SMS to check availability, modify and confirm reservations, or redeem special offers 24/7. Keep guests engaged during peak times or after hours, and tie every chat, phone conversation, and digital interaction to marketing sources and conversions for full ROI visibility.
Efficient dynamic call routing
Invoca makes it simple for multi-location travel agencies, hotels, and other hospitality businesses to route calls to the right location every time. Dynamic routing enables you to automatically detect the location, line of business, product interest, and more to route calls to the appropriate agent or the correct location or call center immediately, without the caller needing to use keypress options. Dynamic routing can even be set up to use more than one factor, like product interest and location, to route the caller to the right agent for the best possible experience.
Simple IVR setup
Easily build your own custom IVRs to allow inbound callers to select how they should be routed. Businesses with multiple locations can automatically route calls to the best agent or regional location and include a different customized caller experience for each one. And when you need to make changes or update the IVR, you can easily make those changes yourself.
Automated call scoring and quality assurance
Spend less time spotting call handling issues and more time solving them with automated call scoring and QA. Harness the power of AI to automatically analyze 100% of the sales calls each location receives and quickly identify interactions that need review and sales agents that need coaching. You can monitor how every salesperson and location is performing using travel conversation analytics, get alerts when call handling issues occur, and quickly dive into specific calls for review without waiting because call recordings, transcripts, and call scores are available immediately after calls end.
Security and compliance without compromise
Businesses across travel and hospitality, retail, healthcare, government, and banking trust Invoca because of our commitment to data security, privacy, and compliance.
- HIPAA, SOC 2 Type 2, and GDPR compliant.
- PCI DSS Certified, Privacy Shield, and TRUSTe certified.
- Supports two-factor authentication and SAML.
- Controls for call recording, data redaction, and data access.
Learn more about travel & hospitality call tracking and analytics
Travel Call Tracking FAQs
What is Invoca's role in travel and hospitality marketing?
Invoca helps travel and hospitality marketers generate more calls that convert to bookings. Invoca enables you to understand which channels, campaigns, and keywords drive phone leads, allowing you to allocate your budget more efficiently and maximize your ROI. Invoca's platform also aids in improving customer experiences with features like intelligent call routing, customizable IVRs, and automated call center quality assurance.
How does Invoca track and attribute calls to bookings for travel and hospitality?
Invoca’s platform captures detailed information about each caller and the marketing channels that led them to make the call. This includes data from ads, search keywords, website interactions, and more. In addition, Invoca uses AI to analyze the conversation and determine if the caller was a lead, what their service interests were, if they faced barriers to purchase, and if they ultimately converted. This gives travel and hospitality marketers the insights they need to drive more high-value calls that result in bookings.
How does Invoca ensure security and compliance?
Invoca is SOC 2 Type 2 and GDPR compliant, which means customer data is handled with the highest level of care and security. Invoca is PCI DSS, Privacy Shield, and TRUSTe certified, which further guarantees the protection of sensitive information. The platform supports two-factor authentication and SAML. It also includes features for call recording, data redaction, and controlled data access, ensuring that businesses in the travel and hospitality sectors can trust Invoca with their critical data.
Visit Invoca’s data privacy and security page to learn more.
Can Invoca help reduce marketing costs for travel and hospitality businesses?
Yes, Invoca can help reduce marketing costs for travel and hospitality businesses by providing detailed insights into which marketing efforts are most effective. By accurately attributing calls to specific marketing campaigns and channels, Invoca allows businesses to identify and eliminate ineffective strategies, thereby reducing wasted spend. This precise attribution helps in optimizing marketing budgets, so that every dollar spent contributes to measurable results.
Furthermore, the platform's ability to route calls to the best-suited agents or locations helps in converting more calls into bookings.
What reporting and analytics capabilities does Invoca offer?
Invoca offers comprehensive reporting and analytics capabilities that provide deep insights into agent performance and marketing effectiveness. The platform includes features such as searchable transcripts and audio recordings, which allow businesses to review and analyze customer interactions. Automated call scoring and quality assurance tools help identify areas for improvement and training opportunities for sales staff and travel agents.
In addition, Invoca's travel call tracking and analytics enables businesses to make in-flight adjustments to their ad bidding strategies based on current data. It also offers customizable dashboards which allow you to track and visualize the full ROI of your campaigns, and share the results across your organization.
