Invoca is an invaluable tool for our business. It’s helped us spend smarter and save tens of thousands of marketing dollars on customer acquisition.
Industry-leading call tracking
Invoca's home services call tracking solution captures the caller’s information and the marketing channel, ad, keyword search term, website interaction, and other sources that drive each call. Make automated, in-the-moment optimizations to your campaigns to reduce wasted spend and ensure that every last cent of your media budget delivers measurable results for all of your dealers, locations, or franchisees.
The AI messaging agent that turns conversations into customers
Meet the first two-way SMS AI messaging agent that connects the full buyer journey to turn conversations into booked jobs. Engage leads instantly through SMS to request quotes, schedule consultations, or confirm service appointments 24/7. Keep leads moving when sales teams are busy or the office is closed, and tie every chat, phone conversation, and digital interaction to marketing sources and conversions for full ROI visibility.
Efficient dynamic call routing
Invoca makes it simple for multi-location home improvement services businesses to route calls to the right location every time. Dynamic routing enables you to automatically detect the location, line of business, product interest, and more to route calls to the appropriate agent or the correct location immediately, without the caller needing to use keypress options. Dynamic routing can even be set up to use more than one factor, like product interest and location, to route the caller to the right person for the best possible experience.
Simple IVR setup
Easily build your own custom IVRs to allow inbound callers to select how they should be routed. Businesses with multiple locations can automatically route calls to the best store and include a different customized caller experience for each location. And when your customer’s needs change, you add locations or services or change hours, you can easily make changes to the IVR yourself.

Automated call scoring and quality assurance
Spend less time spotting call handling issues and more time solving them with automated call scoring and QA. Harness Invoca's AI to automatically analyze 100% of the sales calls each location receives and quickly identify interactions that need review and sales agents that need coaching. You can monitor how every salesperson and location is performing, get alerts when call handling issues occur, and quickly dive into specific calls for review without waiting because call recordings, transcripts, and call scores are available immediately after calls end.
Security and compliance without compromise
Businesses across retail, healthcare, government, and banking trust Invoca because of our commitment to data security, privacy, and compliance.
- HIPAA, SOC 2 Type 2, and GDPR compliant.
- PCI DSS Certified, Privacy Shield, and TRUSTe certified.
- Supports two-factor authentication and SAML.
- Controls for call recording, data redaction, and data access.

Learn more about call tracking for home services
Home Services Call Tracking and Routing FAQs
What is dynamic call routing for home services?
Invoca’s dynamic call routing solution for home services allows companies to route callers based on their digital journeys before they placed the call. For example, you can send those who called from a support page to a relevant support agent.
In addition, Invoca can automatically route callers according to criteria like their zip code or if they’re a new or repeat caller. This allows you to quickly connect them with the right location or agent, resulting in shorter hold times, fewer transfers, and more satisfied customers.
What is the difference between home services call routing and IVR?
Call routing and Interactive Voice Response (IVR) are both systems used to manage incoming calls, but they function differently. Call routing automatically directs calls to the appropriate agent or department based on certain criteria, such as caller information or service type.
IVR, on the other hand, is a menu-based system that allows callers to use voice commands or keypad inputs to navigate options and select the department or service they need.
Can call tracking help with customer service for home services companies?
Yes, this solution can significantly improve customer service for home service businesses. Invoca's home services call tracking platform provides detailed insights into customer interactions, so businesses can understand the effectiveness of their marketing campaigns and customer service strategies.
By analyzing call data, businesses can identify common customer concerns, improve staff training, and optimize service delivery. This data-driven approach allows home service providers to enhance their response times, address issues effectively, and deliver a higher quality of service.
What types of reports can I generate from home services call tracking solutions?
Home services call tracking solutions like Invoca can generate a variety of reports that provide insights into customer interactions and marketing performance. These reports include insights on caller demographics, lead quality, call handling, missed calls by location, conversation trends, and the effectiveness of different marketing campaigns.
Reports can also analyze call outcomes, such as appointments scheduled or sales made, and evaluate the performance of individual agents. With this data, marketing teams can spend their budgets smarter to drive more leads. In addition, sales teams can coach agents more effectively to convert those leads to revenue.
Does your home services call tracking software come with customer support?
Unlike many competitors, Invoca offers a dedicated account representative to help you configure your call tracking software. They will be with you throughout your journey, helping you to onboard the solution and derive immediate value from it. In addition, we offer a support community and regular user groups so you can connect with other Invoca users and share insights. We forge strong partnerships with our customers and are dedicated to helping you get the most out of the platform.

