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6 Killer Strategies To Transform Your Social Ad Campaigns Into A Revenue-Generating Machine.
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Cookie Policy

Use of cookies by the Invoca website. 

This document outlines the practices employed by Invoca ('Invoca', 'we', 'us', 'our') regarding the usage of cookies and similar technologies on our websites and mobile applications. These policies extend to our subsidiaries insofar as they handle your personal information.

Overview

When you access our websites, either we or an authorized third party may place a cookie or similar technology on your device and browser. These technologies collect and process information regarding your online activities across various sites over time. This information may pertain to you, your preferences, or your device, and is primarily utilized to optimize website functionality according to your expectations. While this information typically does not directly identify you, it enables a more personalized browsing experience. Please note that disabling certain types of cookies may affect your site experience and the availability of our services.

What are cookies and similar technologies?

Cookies are small text files that are placed on your computer by websites that you visit. Cookies serve various purposes, such as remembering user preferences, storing items in a shopping cart, and tracking website visitor counts. The table below explains the cookies we use and why.

Why do we use cookies?

We employ cookies and similar technologies for multiple purposes. Firstly, they facilitate the functionality of our website, enabling tasks such as visitor counting, preference retention, and streamlined sign-in processes. Additionally, these technologies aid in assessing user interests across our platforms, enhancing user experiences, refining site navigation, and resolving any technical issues. Moreover, they enable us to deliver interest-based and targeted advertising, ensuring that the content, information, products, and services we provide are more aligned with your preferences. This advertising may extend to other websites, mobile applications, or devices through the utilization of third-party cookies.

In email communications, cookies and similar technologies may be used to track email opens and link clicks, allowing us to gauge engagement. 

During the use of cookies and similar technologies, we may collect certain information, such as your mobile device ID, IP address, and other device-related data, along with behavioral data pertaining to your interactions with our sites (such as pages visited, links clicked, and documents downloaded). It's important to note that our cookies do not store personal information like your name; rather, they assist us in locating information once you're logged in or help in associating your browsing data with you, especially when you engage in actions such as registering for a service, downloading a document, or signing up for a newsletter.

Are cookie settings customizable?

Yes. You have the ability to tailor your cookie settings by accessing the Cookies Preferences link found within the cookies banner or located in the footer of our website. Depending on your region, you may encounter various consent options, including the opportunity to decline all non-essential cookies before they are placed on your browser. Regardless of your location, visitors are empowered to opt out of non-essential cookies through our dedicated cookies preferences center. This centralized hub grants you control over consent for performance, functional, and targeting cookies, allowing you to opt in or out as desired.

Furthermore, you can customize cookie settings for all or specific cookies on your devices by adjusting your web browser settings. For comprehensive guidance on managing cookies, please consult your web browser settings.

What types of cookies do we use?

To enhance the user experience of our visitors, we utilize cookies that can be either set by us directly or by our affiliates and business partners. 

First-Party and Third-Party Cookies

  • First-party cookies are those set directly by the website you are currently visiting, as indicated by the URL displayed in your browser's address bar. 
  • Third-party cookies are placed on your device by entities other than the website you are visiting, such as advertisers or analytics systems. This typically occurs when the website incorporates external elements, such as images, social media plugins, or advertisements, from other sources.

Below, you'll find a breakdown of cookie categories, along with descriptions of how these various types of cookies and similar technologies are employed, as well as options for managing your preferences. However, it's worth noting that not all cookies may be utilized across all jurisdictions or websites.

  • Strictly Necessary cookies — These cookies are essential for you to browse the website and use its features, such as accessing secure areas of the site. Cookies that allow web shops to hold your items in your cart while you are shopping online are examples of strictly necessary cookies. These cookies will generally be first-party session cookies.
  • Preferences cookies — Also known as “functionality cookies,” these cookies allow a website to remember choices you have made in the past, like what language you prefer, what region you would like weather reports for, or what your user name and password are so you can automatically log in.
  • Statistics/Performance cookies — Also known as “performance cookies,” these cookies collect information about how you use a website, like which pages you visited and which links you clicked on. None of this information can be used to identify you. It is all aggregated and, therefore, anonymized. Their sole purpose is to improve website functions. This includes cookies from third-party analytics services as long as the cookies are for the exclusive use of the owner of the website visited.
  • Targeting/Marketing cookies — These cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an ad. These cookies can share that information with other organizations or advertisers. These are persistent cookies and are almost always of third-party provenance.

How long do cookies remain on a device?

  • Session cookies — These cookies are temporary and expire once you close your browser (or once your session ends).
  • Persistent cookies — This category encompasses all cookies that remain on your hard drive until you erase them or your browser does, depending on the cookie’s expiration date. All persistent cookies have an expiration date written into their code, but their duration can vary. According to the ePrivacy Directive, they should not last longer than 12 months, but in practice, they could remain on your device much longer if you do not take action.‍

Opting-Out

When you first visit the Invoca website, you will be given the opportunity to opt out of cookies that are not strictly necessary for the website to function correctly. It is possible that for subsequent visits, you will not be asked as the website has remembered your cookie preferences.

Questions

If you have any questions or concerns about our cookie policy or privacy practices, please use our contact form: https://www.invoca.com/company/contact.

For more information, please visit

The provided links offer additional insights into cookies, similar technologies, targeted advertising, advertising networks, and methods to opt out of interest-based advertising facilitated by third-party cookies.

Invoca reserves the right to periodically update this policy. We recommend revisiting this page periodically to stay informed about any changes.

Category
Hostname
Cookie Name
Default Description
Lifespan
Performance
invoca.com
_ga
This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website
Persistent
Performance
invoca.com
_biz_sid
This cookie is used to record website and server performance with each visit to the site. The data is aggregated and analyzed; therefore, it remains anonymous upon use.
A few seconds
Performance
invoca.com
_ga_xxxxxxx
_ga
1 Year
Performance
invoca.com
_biz_nA
This cookie is used to record website and server performance with each visit to the site. The data is aggregated and analyzed; therefore, it remains anonymous upon use.
1 Year
Performance
invoca.com
_biz_pendingA
This cookie is used to record website and server performance with each visit to the site. The data is aggregated and analyzed; therefore, it remains anonymous upon use.
1 Year
Performance
invoca.com
_biz_uid
This cookie is used to record website and server performance with each visit to the site. The data is aggregated and analyzed; therefore, it remains anonymous upon use.
1 Year
Performance
invoca.com
_gclxxxx
This cookie is associated with Google Analytics conversion tracking.
Persistent
Performance
invoca.com
_gid
This cookie name is associated with Google Universal Analytics. This appears to be a new cookie and as of Spring 2017 no information is available from Google. It appears to store and update a unique value for each page visited.
Persistent
Performance
invoca.com
_mkto_trk
This cookie is associated with an email marketing service provided by Marketo. This tracking cookie allows a website to link visitor behaviour to the recipient of an email marketing campaign, to measure campaign effectiveness.
1 Year
Strictly Necessary
go.invoca.com
__cf_bm
The __cf_bm cookie is a cookie necessary to support Cloudflare Bot Management, currently in private beta. As part of our bot management service, this cookie helps manage incoming traffic that matches criteria associated with bots.
A few seconds
Strictly Necessary
go.invoca.com
BIGipServersj09web-nginx-app_https
This cookie name is associated with the BIG-IP product suite from company F5. Usually associated with managing sessions on load balanced servers, to ensure user requests are routed consistently to the correct server. The common root is BIGipServer most commonly followed by a domain name, usually the one that it is hosted on, but not always.
Session
Strictly Necessary
explore.invoca.com
_session_id
This cookie creates an interim session ID used as an in-session user ID.
Persistent
Targeting
app-sj09.marketo.com
BIGipServersj09web-nginx-app_https
This cookie name is associated with the BIG-IP product suite from company F5. Usually associated with managing sessions on load balanced servers, to ensure user requests are routed consistently to the correct server. The common root is BIGipServer most commonly followed by a domain name, usually the one that it is hosted on, but not always.
Session
Targeting
invoca.com
__auc
This cookie is used to collect information on consumer behavior, which is sent to Alexa Analytics.
1 Year
Targeting
invoca.com
_gat_UA-nnnnnnn-nn
Google Analytics cookies
A few seconds
Targeting
invoca.com
_gat_xxxxxxxxxxxxxxxxxxxxxxxxxx
Google Analytics cookies
A few seconds
Targeting
invoca.com
__asc
This cookie is used to collect information on consumer behavior, which is sent to Alexa Analytics.
A few seconds
Targeting
invoca.com
_gat_gtag_xxxxxxxxxxxxxxxxxxxxxxxxxxx
Google Analytics cookies
A few seconds
Targeting
youtube.com
YSC
YouTube is a Google-owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.
Session
Targeting
youtube.com
CONSENT
YouTube is a Google-owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.
1 Year
Targeting
youtube.com
VISITOR_INFO1_LIVE
This cookie is used as a unique identifier to track viewing of videos.
5 Months
Targeting
linkedin.com
lidc
This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain.
A few seconds
Targeting
linkedin.com
bcookie
This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain.
1 Year
Targeting
www.linkedin.com
bscookie
This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain.
1 Year
Targeting
linkedin.com
li_gc
This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain.
5 Months
Targeting
linkedin.com
UserMatchHistory
This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain.
1 Month
Targeting
linkedin.com
AnalyticsSyncHistory
This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain.
1 Month
Targeting
google.com
CONSENT
This domain is owned by Google Inc. Although Google is primarily known as a search engine, the company provides a diverse range of products and services. Its main source of revenue however is advertising. Google tracks users extensively both through its own products and sites, and the numerous technologies embedded into many millions of websites around the world. It uses the data gathered from most of these services to profile the interests of web users and sell advertising space to organizations based on such interest profiles as well as aligning adverts to the content on the pages where its customer's adverts appear.
1 year
Targeting
google.com
NID
This domain is owned by Google Inc. Although Google is primarily known as a search engine, the company provides a diverse range of products and services. Its main source of revenue however is advertising. Google tracks users extensively both through its own products and sites, and the numerous technologies embedded into many millions of websites around the world. It uses the data gathered from most of these services to profile the interests of web users and sell advertising space to organizations based on such interest profiles as well as align adverts to the content on the pages where its customer's adverts appear.
6 Months
Targeting
company-target.com
tuuid_lu
This domain is owned by USA based company Demandbase, which provides technology for B2B marketing.
1 Year
Targeting
company-target.com
tuuid
This cookie is used for analytics and advertising services provided by Demandbase products.
1 Year
Targeting
www.google.com
_GRECAPTCHA
This domain is owned by Google Inc. Although Google is primarily known as a search engine, the company provides a diverse range of products and services. Its main source of revenue however is advertising. Google tracks users extensively both through its own products and sites, and the numerous technologies embedded into many millions of websites around the world. It uses the data gathered from most of these services to profile the interests of web users and sell advertising space to organisations based on such interest profiles as well as aligning adverts to the content on the pages where its customer's adverts appear.
5 Months
Functional
wistia.net

_gid
This cookie supports performance tracking by Wistia for their Analytics, so we can see how much videos were watched and how users interacted with video functionality.
A few seconds
Functional
wistia.net
_ga
This cookie supports performance tracking by Wistia for their Analytics, so we can see how much videos were watched and how users interacted with video functionality.
1 Year
Functional
g2crowd.com
__cf_bm
This is a CloudFoundry cookie.
A few seconds