Insurance

Invoca for Insurance Providers

Consumers want to speak to a real person when looking to purchase insurance policies. And those callers convert 10x more than web leads. It’s why marketers use Invoca’s call tracking and conversation analytics for the insurance industry to improve ROI and sales conversions.

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Invoca gives us a shared set of metrics for our marketing and call center teams. This creates deeper collaboration and helps us better align to make our customers happy.

Tim Mogler
Senior Account Manager

Optimize Marketing to Drive More Sales

Attribute each phone call from the marketing source to quotes and policies written — even when calls are driven to independent agents, franchisees, and locations — so you can optimize your marketing, reduce your CPA, and increase your ROI for every marketing dollar you spend.

Convert More Callers to Customers

Seamlessly route calls to the best insurance agent, franchisee, or business location right away to reduce transfers, decrease hold times, and convert more calls into quotes and new policies.

Provide Superior Customer Experiences

Automatically analyze and score call handling quality for 100% of your calls at every location or call center to better train your sales staff and insurance agents to provide a superior customer experience for every caller.

Industry-leading call tracking

Invoca's call tracking for the insurance industry captures the caller’s information and the marketing channel, ad, keyword search term, website interaction, and other sources that drive each call. Make automated, in-the-moment optimizations to your campaigns to reduce wasted spend and ensure that every last cent of your media budget delivers measurable results for all of your lines of business, insurance agents, and locations.

The AI messaging agent that turns conversations into customers

Meet the first two-way SMS AI messaging agent that connects the full buyer journey to turn conversations into new policies. Engage shoppers instantly to request quotes, compare coverage, or connect with licensed agents around the clock. Keep high-intent leads engaged when your agents are busy or the contact center is closed, and tie every chat, phone conversation, and digital interaction to marketing sources and conversions for full ROI visibility.

Efficient dynamic call routing

Invoca makes it simple for multi-location insurance businesses to route calls to the right location every time. Dynamic routing enables you to automatically detect the location, line of business, product interest, and more to route calls to the appropriate agent or the correct location or call center immediately, without the caller needing to use keypress options. Dynamic routing can even be set up to use more than one factor, like product interest and location, to route the caller to the right agent for the best possible experience.

Simple IVR setup

Easily build your own custom IVRs to allow inbound callers to select how they should be routed. Businesses with multiple locations can automatically route calls to the best agent or regional location and include a different customized caller experience for each one. And when your customer’s needs change, you add locations or services or change hours, you can easily make changes to the IVR yourself.

Automated call scoring and quality assurance

Spend less time spotting call handling issues and more time solving them with automated call scoring and QA. Harness Invoca's AI to automatically analyze 100% of the sales calls each location receives and quickly identify interactions that need review and sales agents that need coaching. You can monitor how every salesperson and location is performing, get alerts when call handling issues occur, and quickly dive into specific calls for review without waiting because call recordings, transcripts, and call scores are available immediately after calls end.

Security and compliance without compromise

Businesses across property & casualty insurance, life insurance, and health insurance trust Invoca's call tracking for the insurance industry because of our commitment to data security, privacy, and compliance.

  • HIPAA, SOC 2 Type 2, and GDPR compliant.
  • PCI DSS Certified, Privacy Shield, and TRUSTe certified.
  • Supports two-factor authentication and SAML.
  • Controls for call recording, data redaction, and data access.

Insurance Call Tracking FAQs

What is Invoca call tracking for the insurance industry?

Invoca call tracking for the insurance industry is a platform designed to capture detailed information about callers and the various sources that drive each call. This includes data such as the marketing channel, specific advertisements, keyword search terms, and website interactions that lead to a call. By utilizing this information, businesses can optimize their marketing efforts to drive more phone leads, and improve the customer experience to convert callers to revenue.

How does Invoca improve sales conversions for insurance companies?

Invoca helps insurance companies boost sales conversions by optimizing their marketing spend and eliminating friction in the customer journey. Invoca tracks the origin of phone leads, whether from specific ads, keywords, or website interactions, allowing insurance companies to double down on what’s working and cut what isn’t.

In addition, Invoca offers features to improve the call experience, like intelligent routing, customizable IVRs, and automated agent quality assurance. These features allow insurance companies to drive more high-value calls from their marketing and convert those calls to revenue at a higher rate.

Can call tracking integrate with other software solutions used by insurance companies?

Yes, Invoca easily integrates with other systems commonly used by insurance companies. This includes customer relationship management (CRM) systems, marketing automation platforms, and various analytics tools. Integration ensures that the data collected from calls is incorporated into existing workflows, providing a comprehensive view of customer interactions and leading to more informed decision-making across different departments.

Browse Invoca’s full integration library here.

What kind of insights can insurance companies gain from call tracking?

Insurance call tracking solutions give companies numerous insights from phone conversations, such as caller intent, product/service interest, barriers to purchase, and the outcome of the call. Teams can use these insights to personalize future interactions with the customer — for example, they can serve them ads for the insurance policy they expressed interest in over the phone. In addition, insurance providers can use these insights to eliminate any barriers to purchase the caller mentioned, such as a malfunctioning web page.

Can call tracking improve customer service in the insurance industry?

Invoca can significantly enhance customer service by giving agents detailed information about each caller's journey. The platform feeds this information to the customer service rep before the call is connected, allowing them to greet the caller by name, understand the context, and address their needs more efficiently. In addition, Invoca offers automated quality assurance, so managers can easily identify agents’ areas for improvement and level up their customer service skills.

Ready to learn more about Invoca?

Connect your marketing spend with the revenue it drives and optimize every touchpoint in the buyer journey with class-leading AI.