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Report: B2C Marketers See Impressive ROI from AI, Will Increase Investment in 2025
AI

Report: B2C Marketers See Impressive ROI from AI, Will Increase Investment in 2025

Owen Ray
This new research report reveals how optimistic B2C marketers are about AI, how AI investment is changing, how AI will impact marketing careers, and more.

Featured Stories

5 Reasons Why CMOs Should Own AI Strategy 
AI
by
Owen Ray
5 Reasons Why CMOs Should Own AI Strategy 
Invocans Use Volunteer Time Off to Give Back to Their Communities
Invoca News
by
Derek Andersen
Invocans Use Volunteer Time Off to Give Back to Their Communities
Invoca Earns Top Honors in G2’s Enterprise Call Tracking Category
Invoca News
by
Nancy Steele
Invoca Earns Top Honors in G2’s Enterprise Call Tracking Category
5 Ways Contact Centers Use Analytics to Convert More Callers to Customers
Contact Center
by
Mary Herkins
5 Ways Contact Centers Use Analytics to Convert More Callers to Customers
How AT&T Doubled Conversion Rates on Qualified Leads by Optimizing Call Data: 7 Key Strategies
Telecommunications
by
Maria Ogneva
How AT&T Doubled Conversion Rates on Qualified Leads by Optimizing Call Data: 7 Key Strategies
Conversion Rate Optimization: The Comprehensive Guide
Digital Marketing
by
Jane Irene Kelly
Conversion Rate Optimization: The Comprehensive Guide
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Most Popular

Data-Driven Marketing Trends for 2025: Why You Need to Update Your Strategy
Performance Marketing
by
Derek Andersen
14 Things AI Can — and Can't Do (So Far)
AI
by
Laurence Santy
8 Ways to Improve the Customer Experience in the Automotive Industry
Automotive
by
Derek Andersen
‍Why Getting Clicks But No Conversions Is Costly
Digital Marketing
by
Jane Irene Kelly

Call Tracking

Can You Defend Your Marketing Spend? Here’s How to Do It.
Call Tracking

Can You Defend Your Marketing Spend? Here’s How to Do It.

Owen Ray
A looming recession means marketing budget cuts are coming. Here's how to get more data to keep your budget and drive more revenue without increasing spend.
The Ultimate List of Call Tracking and Conversation Intelligence Statistics for 2023
Call Tracking
by
Derek Andersen
Get the latest call tracking and conversation intelligence statistics. Learn how tapping into insights from phone conversations can help you drive more revenue.
What Is Call Tracking and How Does it Work?
Call Tracking
by
Owen Ray
What is call tracking? How does call tracking work? Why should I use call tracking? Learn answers to these common questions and more.
How to Track Phone Calls in Google Analytics: A Simple Guide
Call Tracking
by
Owen Ray
Learn how to track phone calls in Google Analytics with this simple guide. Invoca explains how you can track leads and ultimately improve customer engagement.

Featured eBook

The Ultimate Guide to Conversation Intelligence for Multi-Location and Franchise Businesses

Learn how to use conversation intelligence to improve your ROAS, drive more leads, and provide exceptional experiences that drive more conversions at every business location.

Get the eBook

Conversation Intelligence

What is Conversation Intelligence?
Conversation Intelligence

What is Conversation Intelligence?

Owen Ray
Conversation intelligence uses conversational ai technology to make smarter business decisions with real-time data. Learn more.
How to Stretch Your Search Marketing Budget with Conversation Intelligence
Conversation Intelligence
by
Owen Ray
Are you looking for ways to get more out of your search marketing budget? Here's how to use conversation intelligence to optimize paid search.
9 Marketing Strategies to Convert More Callers to Customers
Conversation Intelligence
by
Blair Symes
Learn how to use conversation intelligence to improve the online and offline customer experience to convert more leads into customers. 
Multi-Location and Franchise Brands Improve CX and Conversions With Invoca
Conversation Intelligence
by
Blair Symes
See how multi-location businesses and franchises improve customer experiences and conversion rates with Invoca conversation intelligence.

Contact Center

How to Analyze Call Center Data to Improve Efficiency
Contact Center

How to Analyze Call Center Data to Improve Efficiency

Derek Andersen
Invoca explains how to analyze call center data to optimize the efficiency of your team with minimal disruption using predictive analytics and AI. Learn more.
Reduce Contact Center Agent Turnover with These Coaching Techniques
Contact Center
by
Tom Phillips
See how you can reduce call center agent attrition by creating a coaching process that agents love and using AI to automatically QA and score your calls.
8 Ways to Increase Revenue Through Your Contact Center
Contact Center
by
Owen Ray
Learn how you can drive more revenue from the contact center and provide superior customer service with AI-powered quality assurance.
How to Train Contact Center Agents: 13 Tips to Boost Performance
Contact Center
by
Derek Andersen
The average call center turnover rate has reached 45%. Learn how you can train agents to improve retention in remote and hybrid work environments.

Videos

What Can You Do with Invoca Conversation Intelligence?

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Senior Marketing Leaders on the Business Impact of Invoca
Sr. Marketing Leaders on the Business Impact of Invoca

How Invoca Signal Discovery Works

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How Invoca Signal Discovery Works
Why Invoca is a “Must Have” for DIRECTV

Our customers talk about the value of Invoca

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How VITAS Healthcare uses Invoca
How Invoca Helps ATI Understand Return on Investment

How VITAS Healthcare uses Invoca

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What Can You Do with Invoca Conversation Intelligence?
What Can You Do with Invoca Conversation Intelligence?

Performance Marketing

Omnichannel Marketing: The Ultimate Guide for 2024
Performance Marketing

Omnichannel Marketing: The Ultimate Guide for 2024

Laurence Santy
Omnichannel marketing ensures customers receive a consistent experience across all online and offline channels. Learn how to prepare your strategy for 2024.
10 Steps to Improve Your Online Reputation Right Now
Performance Marketing
by
Derek Andersen
Wondering how to improve your business's online reputation? Gain insights about helpful tools and follow our 10 steps to help improve your online reputation.
How to Calculate Your Return on Ad Spend (ROAS) — and Improve It
Performance Marketing
by
Jane Irene Kelly
Return on ad spend (ROAS) is a critical metric for tracking the impact of your marketing campaigns. Learn how to calculate it and improve it in this post.
Data-Driven Marketing Trends for 2025: Why You Need to Update Your Strategy
Performance Marketing
by
Derek Andersen
In 2025, marketers are capturing more data than ever before. Learn how to use it to personalize experiences and boost ROI.

Invoca News

Invoca Named an Inc. Best Workplace for a Seventh Consecutive Year
Invoca News

Invoca Named an Inc. Best Workplace for a Seventh Consecutive Year

Owen Ray
Invoca is a great place to work! See why Inc. Magazine has named Invoca a Best Workplace for seven years running.
Invoca Achieves Great Place to Work Certification 4 Years in a Row
Invoca News
by
Derek Andersen
Getting Great Place to Work (GPTW) certified means more than slapping another badge on our careers page. Learn more here!
Invoca Customers and CMO Share Advice to Help You Advance Your Marketing Career
Invoca News
by
Derek Andersen
We chatted with our innovative customers and our CMO to get their advice for marketers in 2023. Learn how you can take your marketing career to the next level!
Introducing Pre-Built Scorecards: The Easy Way to Get Started with Conversation Intelligence
Invoca News
by
Tom Phillips
To create pre-built scorecards, we studied hundreds of thousands of calls. Learn how they can help you quickly get started with conversation intelligence.

Resource library

Learn best practices

Take a deep dive into Invoca call tracking and conversational analytics with case studies, whitepapers, videos, analyst reports, and more.

Read More Resources
The Ultimate Guide to Conversation Intelligence for the Contact Center
eBook
The Ultimate Guide to Conversation Intelligence for the Contact Center
In this interactive guide, you’ll learn everything about using conversation intelligence in the contact center from automated QA to agent coaching to call routing.
Invoca + Google Ads Success Stories
eBook
Invoca + Google Ads Success Stories
We collected our top Invoca and Google Ads success stories in this guide. Learn how our Google Ads integration can take your search marketing to the next level!
The Paid Search Playbook for Driving Phone Leads to Locations & Franchises
eBook
The Paid Search Playbook for Driving Phone Leads to Locations & Franchises
Learn how marketers at multi-location brands can generate more valuable phone calls and improve ROAS from paid search.
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