Owen Ray

Most financial services consumers start their journey with search and convert by calling. Delivering a frictionless call experience is critical. Learn more.

Learn home services marketing statistics about the consumer journey, search, digital ad spend, online review strategies, and phone calls.

See why zero-click search and Google AI overviews won't end organic traffic or kill SEO, but change how we think of SEO and measure organic traffic success.

Learn how to unify first-party customer data across online and offline channels to get a full view of your buying journey and optimize marketing and experiences

Learn what prevents B2C marketing and sales teams from understanding the complete buying journey from online to offline channels.

Learn what makes Invoca the best conversation analytics software for marketing and contact centers. Advanced AI, ease of use, and accuracy make Invoca #1.

Build a data-driven culture to boost revenue. Break down data silos, empower teams with analytics skills, and connect online & offline data for a holistic view.

New data report reveals how sales and marketing team alignment at B2C brands impacts the buying journey and revenue growth. Get the report.

Marketers have been experimenting with AI for two years. It's time for CMOs to lead the charge and develop cohesive, revenue-focused AI strategies.