Owen Ray

Learn what makes Invoca the best conversation analytics software for marketing and contact centers. Advanced AI, ease of use, and accuracy make Invoca #1.

Build a data-driven culture to boost revenue. Break down data silos, empower teams with analytics skills, and connect online & offline data for a holistic view.

New data report reveals how sales and marketing team alignment at B2C brands impacts the buying journey and revenue growth. Get the report.

Marketers have been experimenting with AI for two years. It's time for CMOs to lead the charge and develop cohesive, revenue-focused AI strategies.

This new research report reveals how optimistic B2C marketers are about AI, how AI investment is changing, how AI will impact marketing careers, and more.

With restrictions tightening on tracking cookies, marketers are turning to zero-party data. Learn what it is, why it’s important, and how it can boost your ROI.

Learn how to connect online and offline phone experiences and use 1st-party data to connect the full buying journey and drive revenue growth.

IVRs allow callers to self-route to the best destination. Learn how to use them to generate leads, improve customer support, increase efficiency, and cut costs.

Learn how healthcare marketers can retain analytics and marketing performance following new guidance from The Department of Health and Human Services (HHS).