Understand and optimize your social advertising performance
Track phone leads and conversions, make smarter optimizations, and improve audience targeting with the most direct integrations with social ad platforms.
With Invoca’s social media integrations and their Signal technology, we can measure our call-driven ad performance on platforms like TikTok and Facebook and optimize our campaigns to drive the best quality calls.
Joel Citron, Chief Information Officer
Target your best audiences
Use AI-powered first-party data from phone conversations to retarget unconverted phone leads, suppress non-lead newly-converted calls, and use your best calls as lookalikes.
Measure your true performance
Invoca attributes calls from your t social platforms, campaigns, and ads and uses AI to analyze the conversation to determine if the caller is a lead and if they converted.
Optimize to increase ROAS
Activate call intent and outcome data in social ad platforms to power the right optimizations to increase conversions, revenue, and ROAS.
Accurately measure performance
Compare results across channels, ad platforms, campaigns, and ads to see what’s really working and get credit for every phone lead and conversion.
Activate data with the most social ad integrations
Easily activate phone lead and conversion data across your social advertising platforms with Invoca’s unique suite of no-code integrations. Get closed-loop reporting that ties your advertising efforts to the offline revenue they drive.
Make smarter social ad spend decisions
Use call data to adjust ad spend and strategy for what’s really driving the most leads, conversions, and revenue from your social advertising.
Segment callers based on their conversations to retarget phone leads that didn't convert, suppress non-lead and converted calls, and use your most valuable calls to improve lookalike audiences.
Learn more about tracking and optimizing social advertising conversions and ROAS
