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AI-powered call tracking and analytics
For every call, Invoca tracks who the caller is and the marketing source and website activity that drove the call. AI analyzes the conversation to detect if the call was answered, if they are a lead for sales, service, or parts, the specific vehicle they are calling to buy or service and if they converted on the call. Get credit for conversions and revenue coming in over the phone. Defend your spend by proving the full impact of your marketing on business results with automotive call tracking.
Actionable call data, everywhere you need it
Activate automotive call tracking data in all your digital marketing platforms to optimize for what’s driving the most valuable calls. Segment callers into audiences based on their conversations to retarget unconverted phone leads and suppress non-lead and converted callers. Pass detailed data on callers into your CRM to capture every phone lead.
Agent call scoring and coaching, supercharged with AI
AI analyzes 100% of calls to identify the specific agent or staff member and score their performance for your exact KPIs and talk tracks. Measure the impact of call handling tactics on conversions. Track caller and agent sentiment throughout each call, get alerted when agents mishandle calls and improve conversion rates by coaching staff in the right areas to improve.
A searchable database of call recordings and transcripts
Run searches to see a list of every call where topics of interest are discussed. Review transcripts to learn what callers say, including their questions, preferences, concerns, and information they need to convert. Tap into the voice of your customers to learn ways to improve ad messaging, SEO, email, social media, and website content. Invoca’s call tracking for car dealerships gives you an edge over the competition.
Central hub to manage and automate call routing
Automatically route callers by interest, location, predicted value, or day/time to the best available agent, department, or location to assist them. Reduce missed calls by forwarding callers to a list of phone numbers sequentially or simultaneously until someone answers. Pass real-time data and insights on callers to agents to improve conversation outcomes.
The AI messaging agent that turns conversations into customers
Meet the first two-way SMS AI messaging agent that connects the full buyer journey to turn conversations into sales and service appointments. Engage shoppers instantly with personalized, two-way texts to book test drives, answer inventory questions, or schedule service 24/7. Keep leads moving when sales teams are busy or the dealership is closed, and tie every chat, phone conversation, and digital interaction to marketing sources and conversions for full ROI visibility
Get notified when important events occur on calls
Get alerts when calls go unanswered or voicemail boxes at locations are full so you can take action. Notify managers about call handling issues at locations or contact centers, send timely coaching reminders to agents or location staff, and alert marketing teams when phone lead rates plummet so they can investigate immediately.
Automotive Call Tracking FAQs
What is automotive call tracking?
Automotive call tracking attributes and analyzes phone calls made to automotive businesses such as dealerships and service centers. Invoca's call tracking for car dealers captures details about each call, including the source of the call, the caller's information, and the lead intent and outcome of the conversation.
These insights help businesses understand which marketing efforts are driving high-quality phone leads and sales and service appointments, so they can adjust their strategies to drive more customers and revenue.
What is the purpose of automotive call tracking?
The purpose of call tracking for automotive businesses is for marketers to gather detailed insights into customer interactions that begin online but escalate to the phone. Invoca's call tracking allows businesses to identify which advertisements and online efforts lead to phone leads, test drives, and service appointments. This helps automotive businesses allocate their marketing budget more effectively and target the channels that generate the most leads.
Automotive call tracking also provides valuable data for improving call experiences and conversion rates, making sure that every customer interaction is optimized to improve revenue growth.
How does call tracking improve sales for automotive dealerships?
Automotive phone call tracking improves sales for dealerships and service providers by capturing valuable data on customer calls. Invoca's system tracks the origin of each call, analyzes the content of conversations using AI, and identifies which calls were quality leads and which leads converted.
This information allows automotive businesses to refine their digital ad bidding strategies to drive more high-quality leads at a lower cost. It also allows them to segment callers into the right audiences to target leads with more effective messaging. Invoca also offers tools to monitor and enhance the performance of their sales and service staff by providing detailed feedback on call handling and identifying areas for improvement.
How are missed calls handled by Invoca’s automotive call tracking?
Invoca's call tracking for automotive addresses missed calls by identifying when and why they occur at each location and providing tools to reduce them. The solution can qualify and route calls to the most appropriate available agent or department based on various factors, such as the caller’s intent and the time of day.
If a call is missed, Invoca can alert the appropriate staff to follow up quickly to regain their business. This ensures that potential customers do not slip through the cracks and helps maintain high levels of customer service and satisfaction.
How is customer data secured?
Customer data security is a top priority for Invoca's dealership call tracking solution. Our policies and platform security adhere to the latest industry standards, ensuring data accessibility only to authenticated users. The platform is PCI Compliant, SOC 2 Type 2 Certified, ISO 27001 Compliant, GDPR Compliant, and CCPA Compliant.
To learn more about Invoca’s privacy measures, visit our security and compliance page.
