.svg)
.svg){kind=icon}
The AI agent that turns conversations into customers
Meet Nico, the first AI revenue conversion agent for SMS and voice that connects the entire buyer journey, turning conversations into sales and service appointments. Engage prospects instantly with personalized SMS messaging to answer questions, qualify leads, and set appointments 24/7 instead of making them wait for a web form response. Keep leads progressing when they call with Invoca’s AI Voice Agent, which engages callers the moment they dial, qualifies intent, answers questions, and routes sales and service leads to the right department or location to maximize conversion rates.
AI-powered call tracking and analytics
For every call, Invoca tracks who the caller is, the marketing source, and the website activity that drove the call. AI analyzes the conversation to detect if the call was answered, if they are a lead for sales, service, or parts, the specific vehicle they are calling to buy or service, and if they converted on the call. Get credit for conversions and revenue coming in over the phone. Defend your spend by proving the full impact of your marketing on business results with automotive call tracking.
Revenue attribution for every channel
Whether your leads engage on the phone, through web forms, or by texting, Invoca provides complete attribution from the first click to the conversion. Prove how your campaigns drive service appointments and sales, and optimize every channel with complete conversion data to drive more revenue.
Conversation data everywhere you need it
Activate data from phone and AI agent conversations across all your digital marketing platforms to optimize for what’s driving the most valuable leads. Segment leads into audiences based on their conversations to retarget unconverted leads and suppress non-lead and converted customers. Pass detailed data into your CRM to capture every phone lead.
Agent call scoring and coaching, supercharged with AI
AI analyzes 100% of calls to identify the specific agent or staff member and score their performance for your exact KPIs and talk tracks. Measure the impact of call handling tactics on conversions. Track caller and agent sentiment throughout each call, get alerted when agents mishandle calls, and improve conversion rates by coaching staff in the right areas.
A searchable database of conversations and transcripts
Run searches to see a list of every call or text where topics of interest are discussed. Review transcripts to learn what leads say, including their questions, preferences, concerns, and information they need to convert. Tap into the voice of your customers to learn how to improve ad messaging, SEO, email, social media, and website content.
Manage and automate call routing
Invoca uses digital intent data to automatically route callers by interest, location, and predicted value to the best available agent, department, or location for assistance. Eliminate missed calls with Invoca’s AI Voice Agent by automatically qualifying leads and routing sales and service calls to the right department or location to maximize conversion rates.
Automotive Call Tracking FAQs
What is automotive call tracking?
Automotive call tracking attributes and analyzes phone calls made to automotive businesses such as dealerships and service centers. Invoca's call tracking for car dealers captures details about each call, including the source of the call, the caller's information, and the lead intent and outcome of the conversation.
These insights help businesses understand which marketing efforts are driving high-quality phone leads and sales and service appointments, so they can adjust their strategies to drive more customers and revenue.
What is the purpose of automotive call tracking?
The purpose of call tracking for automotive businesses is for marketers to gather detailed insights into customer interactions that begin online but escalate to the phone. Invoca's call tracking allows businesses to identify which advertisements and online efforts lead to phone leads, test drives, and service appointments. This helps automotive businesses allocate their marketing budget more effectively and target the channels that generate the most leads.
Automotive call tracking also provides valuable data for improving call experiences and conversion rates, making sure that every customer interaction is optimized to improve revenue growth.
How does call tracking improve sales for automotive dealerships?
Automotive phone call tracking improves sales for dealerships and service providers by capturing valuable data on customer calls. Invoca's system tracks the origin of each call, analyzes the content of conversations using AI, and identifies which calls were quality leads and which leads converted.
This information allows automotive businesses to refine their digital ad bidding strategies to drive more high-quality leads at a lower cost. It also allows them to segment callers into the right audiences to target leads with more effective messaging. Invoca also offers tools to monitor and enhance the performance of their sales and service staff by providing detailed feedback on call handling and identifying areas for improvement.
How are missed calls handled by Invoca’s automotive call tracking?
Invoca's call tracking for automotive addresses missed calls by identifying when and why they occur at each location and providing tools to reduce them. The solution can qualify and route calls to the most appropriate available agent or department based on various factors, such as the caller’s intent and the time of day.
If a call is missed, Invoca can alert the appropriate staff to follow up quickly to regain their business. This ensures that potential customers do not slip through the cracks and helps maintain high levels of customer service and satisfaction.
How is customer data secured?
Customer data security is a top priority for Invoca's dealership call tracking solution. Our policies and platform security adhere to the latest industry standards, ensuring data accessibility only to authenticated users. The platform is PCI Compliant, SOC 2 Type 2 Certified, ISO 27001 Compliant, GDPR Compliant, and CCPA Compliant.
To learn more about Invoca’s privacy measures, visit our security and compliance page.
