Invoca for Automotive Call Tracking

For every call, Invoca tracks who the caller is and the marketing source and website activity that drove the call. AI analyses the conversation to detect if the call was answered, if they are a lead for sales, service, or parts, the specific vehicle they are calling to buy or service and if they converted on the call. Get credit for conversions and revenue coming in over the phone. Defend your spend by proving the full impact of your marketing on business results with automotive call tracking.

Activate automotive call tracking data in all your digital marketing platforms to optimise for what’s driving the most valuable calls. Segment callers into audiences based on their conversations to retarget unconverted phone leads and suppress non-lead and converted callers. Pass detailed data on callers into your CRM to capture every phone lead.

AI analyses 100% of calls to identify the specific agent or staff member and score their performance for your exact KPIs and talk tracks. Measure the impact of call handling tactics on conversions. Track caller and agent sentiment throughout each call, get alerted when agents mishandle calls and improve conversion rates by coaching staff in the right areas to improve.

Run searches to see a list of every call where topics of interest are discussed. Review transcripts to learn what callers say, including their questions, preferences, concerns, and information they need to convert. Tap into the voice of your customers to learn ways to improve ad messaging, SEO, email, social media, and website content. Invoca’s call tracking for car dealerships gives you an edge over the competition.

Automatically route callers by interest, location, predicted value, or day/time to the best available agent, department, or location to assist them. Reduce missed calls by forwarding callers to a list of phone numbers sequentially or simultaneously until someone answers. Pass real-time data and insights on callers to agents to improve conversation outcomes.

Get alerts when calls go unanswered or voicemail boxes at locations are full so you can take action. Notify managers about call handling issues at locations or contact centres, send timely coaching reminders to agents or location staff, and alert marketing teams when phone lead rates plummet so they can investigate immediately.