for marketing teams

Understand and optimise your social advertising performance

Track phone leads and conversions, make smarter optimisations, and improve audience targeting with the most direct integrations with social ad platforms.

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With Invoca’s social media integrations and their Signal technology, we can measure our call-driven ad performance on platforms like TikTok and Facebook and optimise our campaigns to drive the best quality calls.

Joel Citron, Chief Information Officer

Drive More Leads

Get granular attribution down to the keyword to fully understand how your campaigns drive conversions over the phone. With clear visibility of customer intent and lead quality, you can optimise every campaign to drive more leads online and over the phone.

Defend Your Budget

Marketers who don’t use call tracking systems can’t accurately account for 50% or more of the conversions they drive. With AI-powered call analytics, you can get credit for every conversion you drive to prove your true marketing performance and defend every £ you spend.

Reduce Wasted Spend

Stop wasting your marketing budget driving calls that don’t result in conversions. With Invoca's call tracking software, you can automatically measure intent, outcomes, and conversions to understand your best-performing media and stop wasting budget on campaigns that don’t work.

Accurately measure performance

Compare results across channels, ad platforms, campaigns, and ads to see what’s really working and get credit for every phone lead and conversion.

Activate data with the most social ad integrations

Armed with true attribution, you can account for conversions that come from online clicks and offline calls to make data-driven optimisation decisions that reduce your overall CPA and boost your ROAS.

Make smarter social ad spend decisions

The #1 reason our customers switched to Invoca’s call tracking software from another provider is our integrations. Why? Simply put, because they work. Invoca’s integrations enable you to activate conversion data from phone calls in virtually any ad platform. Automatically optimise your campaigns and keyword bidding to decrease your cost per acquisition, increase conversion rates, and drive more revenue with Invoca's no-code and low-code integrations.

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Reach your most valuable audiences

Segment callers based on their conversations to retarget phone leads that didn't convert, suppress non-lead and converted calls, and use your most valuable calls to improve lookalike audiences.