Revenue execution platforms enable revenue teams to connect customer buying journey data across the marketing team that engages customers and the sales team in the contact centre or business locations that close the deals.
By using a comprehensive, AI-powered revenue execution platform like Invoca, marketing, sales, digital, and CX teams can finally connect their investments directly to revenue, improve digital engagement, and drive higher-quality leads.
It also enables sales teams in the contact centre or at distributed business locations to access information from the customer’s digital journey to provide the best call experience possible and close more deals.
Orchestrate the Full Buying Journey
Connect the buying journey from the first touch to the final sale. Track every digital media dollar and optimise ad spend to drive more revenue, not just more leads.
Optimise for Revenue Growth
Get the first-party data you need to optimise every touchpoint in the buying journey. Learn why leads are leaving your digital experience so you can convert them in the channel that maximises revenue.
Convert More Calls to Customers
Enable your sales and contact centre agents to convert more calls with agent support before, during, and after the call.
Optimise the complete buying journey from click, to call, to conversion
Get complete attribution for every conversion
Drive more high-quality leads, defend your budget, and reduce wasted ad spend with call tracking that gives you attribution for every conversion—whether they happen online or on the phone.
Get granular attribution down to the keyword to fully understand how your campaigns drive conversions. Advanced AI in Invoca's revenue execution platform automatically measures intent, outcomes, and conversions to help you understand your best-performing media and stop wasting your budget on campaigns that don’t work.
Unlock insights from every conversation with AI
Crush your revenue goals and prove your performance with conversation analytics AI that’s incredibly easy for digital marketing, sales, and contact center teams to use. It streamlines your execution of revenue goals.
Unlock hundreds of insights from every conversation and analyse thousands of calls at once with a mix of best-in-class AI. Do it all with the confidence of AI that’s backed by enterprise-grade data security, privacy, and compliance — no black boxes, no compromises.
Create personalised, seamless call experiences
Deliver unmatched call experiences with interaction management powered by real-time digital insights in Invoca's revenue execution platform. Convert more callers into customers by showing agents why customers are calling with digital journey data in real-time screen pops for every call.
Intelligently route callers to the right agent or business location using digital intent data that reduces transfers and customer frustration.
Take automated action on call data in every platform
Invoca’s integrations provide even more value from the marketing, sales, and contact centre platforms you already use. Take action on call data quickly with over a dosen no-code integrations for the most popular platforms.
[Invoca’s] success starts with a vision focused on enabling revenue teams to drive growth by delivering the most complete platform for optimising the entire buying experience.
Class-leading AI evaluates each caller’s sales intent in real time, helping you understand which tactics and campaigns are driving quality leads and conversions, and which ones aren’t.
Use your buyers' digital intent data to route high-value leads to priority call queues to provide an efficient experience that boosts conversion rates, helping you execute revenue goals.
Personalise conversations
Give contact centre agents context about the digital journey that drove the call to provide fast, personalised experiences that delight callers and make them want to buy from you.
Track conversion data across every business location to get a unified view of performance, find opportunities for improvement, and reward high-performing locations.
Boost conversion rates
Automatically QA 100% of inbound calls to locations to detect call outcomes, identify the staff member handling each call, and score their performance. Save time by having Invoca's revenue execution platform identify moments in calls to review to guide your coaching.
Improve call handling
Easily configure call routing rules and IVRs in minutes. Have callers routed by intent, location, or time to the best available location or agent to convert them. Reduce missed sales calls by routing calls to a list of numbers sequentially, simultaneously, or via round-robin until someone answers.
How important is customer feedback in revenue execution?
Customer feedback plays a vital role in the revenue execution process as it provides direct insights into the customer's experience and satisfaction level. Invoca's revenue execution platform uses AI to capture customer insights from phone conversations. This allows businesses to refine marketing strategies, improve sales agent coaching, and enhance the buyer experience.
By listening to customers, businesses can identify pain points and areas for improvement, which enable them to align their strategies more closely with customer needs and preferences. This alignment helps retain customers, increase lifetime value, and drive higher revenue.
Can revenue execution strategies vary by industry?
Yes, revenue execution processes and strategies can vary significantly by industry due to differences in customer behavior, sales cycles, and regulatory environments. For instance, the healthcare industry might focus on building long-term patient relationships and maintaining HIPAA compliance, while the travel sector emphasises personalised shopping experiences and seasonal deals.
Invoca tailors its revenue execution platform to meet these diverse needs through industry-specific AI models and tools. This customisation helps businesses address unique challenges and capitalise on specific opportunities within their sector.
How can AI enhance revenue execution strategies?
AI enhances revenue execution by automating complex data analysis and providing actionable insights. Leading companies use Invoca's AI to analyse phone conversations at scale, unlocking insights they can use to improve the buyer journey.
Invoca’s AI-driven analytics help marketing teams understand which campaigns drive high-quality phone leads, and what products or services those leads are interested in. It helps sales teams track phone call handling and automatically score agent calls to improve coaching. With these insights, the teams can collaborate more closely to create seamless experiences all the way through the purchase funnel.
How can revenue execution platforms improve customer engagement?
Revenue execution platforms like Invoca improve customer engagement by providing a cohesive view of the customer journey—both online and over the phone. These solutions enable businesses to track and analyse customer interactions from initial contact through to purchase, so they can optimise the full funnel.
By understanding the customer journey, marketing and sales teams can collaborate more effectively. Marketing teams can understand which campaigns drive high-value leads, and sales teams can give more effective training to convert those leads to customers. This seamless cooperation leads to better customer experiences that drive lasting loyalty.