Create custom AI models to unlock game-changing insights from conversations
Signal AI Studio makes it incredibly fast and easy to train custom AI models that capture the exact data you need from conversations to measure and optimise digital marketing and contact centre revenue performance.
Invoca's Signal AI Studio has become a critical part of our tech stack. It’s given us full visibility into the call channel and significantly reduced our cost per acquisition. And we’re just scratching the surface.
Mark Loovis, Sr. Director of Marketing Technology
Optimise Digital Marketing ROI
Measure and maximise the value of calls driven from search and digital marketing
Accelerate Revenue Growth
Evaluate and improve agent and location call handling and conversion rates
Prove Your True Value
Get hard data to prove your full impact on customer acquisition and revenue
AI that truly understands your business
Signal AI Studio is powered by Invoca’s patented machine learning technology. It automatically analyses every call to your business, mapping conversations into themes and topics. The AI trains itself to become an expert on your business — expertise it uses to detect the insights you need from calls with unprecedented accuracy.
Incredibly fast and easy to use
Signal AI Studio’s no-code UI speeds you through the process of training a custom AI model. You simply tell it the insight you want to measure, and Signal AI Studio shows you transcribed examples from your calls that either fit or don’t fit that insight. It learns with every response, creating a new AI model in no time.
Transparent AI you can trust
Unlike “black box” conversation analytics technologies, Signal AI Studio gives you real-time performance dashboards so you can see the accuracy of every AI model. You always know how the AI is performing, and you can easily train any model to improve it.
Your digital marketing, supercharged by AI
Create AI models to detect lead intent, product or service interest, and conversion outcome of every call from search and digital marketing. Use Signal AI Studio to measure the true performance of your campaigns, fuel breakthrough optimisations to increase ROAS and revenue, and target the right callers with the right message at the right time.
Automate the best actions and outcomes from AI data
Signal AI Studio is a software solution that enables businesses to create custom AI models. These models are designed to analyse phone conversations and extract critical data points, which can be used to improve marketing campaigns and contact centre coaching. The AI models don’t require any developer assistance to train — simply tell the platform what insights you want to measure, and its intuitive user interface will speed you through the process.
How does Signal AI work?
Signal AI uses Invoca's advanced machine-learning technology to automatically analyse phone conversations. To train it, simply type the insight you want the AI to detect, such as if a call is a new lead, if they booked an appointment, or if the agent gave a proper greeting. Signal AI Studio shows you transcribed examples from your actual calls it believes either do or don’t fit that insight, and you tell it if it’s right. The AI learns with every response, quickly creating a new AI model to detect that insight on future calls.
How does Signal AI help in making data-driven decisions?
Signal AI aids in data-driven decision-making by capturing granular data from phone conversations. This information helps businesses understand key insights, such as if each caller was a lead, if they converted, and how much revenue they generated. Companies can, in turn, make smarter marketing optimizations to drive more high-value phone leads at a lower cost. In addition, Signal AI Studio can track contact centre agent performance, aiding in the coaching process.
How does Signal AI Studio ensure data privacy and security?
Invoca is compliant with all applicable regulations, including SOC 2 Type 2, CCPA, and GDPR. It is also PCI DSS, Privacy Shield, and TRUSTe certified. We ensure all customer data is protected through the latest security measures, including encryption, secure data storage, and strict access controls. In addition, our solution uses AI to automatically redact protected health information (PHI) and sensitive financial data from phone call transcripts.
Can Signal AI provide real-time alerts and insights?
Yes, Signal AI Studio is equipped to provide real-time Smart Alerts, which notify businesses immediately when significant events are detected during a call. This capability allows businesses to react promptly to important moments, such as when customers complain, when CX issues happen, when phone calls go unanswered, and when compliance issues occur. Invoca’s Smart Alerts help businesses stay responsive and make timely adjustments to their strategies.