Signal AI Studio is Invoca’s groundbreaking solution that makes it fast and easy for marketers to train AI signals that detect if calls to their business are leads and result in a conversion. Leading brands such as AutoNation, AT&T, and Banner Health use Invoca’s AI to measure the performance of their search and digital advertising, make smarter optimisations to increase conversion rates, grow revenue, and convert more callers to customers.
We are excited to announce major enhancements to Signal AI Studio that make it easier and faster for marketers to access powerful AI-driven insights from every phone call to their business. Read on to learn about the new Signal AI Studio enhancements and how Invoca’s AI is helping the marketers measure and optimise end-to-end campaign performance and deliver more personalised experiences at scale.
In many industries, phone calls to your business are the most valuable leads from search and digital advertising. But calls also pose one of the biggest challenges for marketing teams—understanding not only how their campaigns drive calls, but which calls are truly leads and which resulted in a conversion. Many calls from Google, Facebook, display, and other advertising channels are not leads. And even when they are, the value of each lead to your business can differ depending on what product or service the caller is interested in and whether the conversation led to an appointment, enrollment, sale, or other conversion.
Without insight into each call’s intent, interest, and outcome, marketers are left guessing at what’s really working, and your optimisations – and ROAS – can suffer because you are flying blind. Signal AI Studio is uniquely capable of solving this problem by providing AI trained on your calls that detects with industry-leading accuracy the insights you need to measure performance and make the right optimisation to drive growth.
Signal AI Studio uses Invoca’s patented machine learning to automatically analyse every call to your business, mapping conversations into themes and topics. Custom AI models from Signal AI Studio can accurately detect the most important marketing insights from conversations, including:
Combining this lead and conversion data with the call tracking analytics data that Invoca provides allows marketers to make powerful optimisations to drive growth. For instance, knowing which products are getting traction from specific ads and channels enables marketers to adjust their spend, optimise their messaging, and reduce waste.
The AI data is amazingly accurate, as it provides an in-depth view of where consumers are in their purchasing journey. AI has given us confidence when reviewing call data no matter the channel. With Invoca's AI, our marketing team can invest in the right campaigns with certainty, and the impact it's had on sales and revenue has been impressive.
With our latest enhancements, we’ve taken everything that has made Signal AI Studio great and elevated it. It’s now faster and easier for marketers to train AI signals to capture the insights that matter from calls.
With Signal AI Studio’s new guided workflow, marketers can quickly build and deploy AI signals themselves in no time – no AI expertise required. The process is intuitive, walking you step by step through signal creation.
Marketers can now train multiple AI signals simultaneously using the same set of calls on the same screen. For example, while training an Appointment Lead signal, marketers in healthcare could simultaneously train signals to detect Appointment Booked, New Patient, and Rescheduled Appointment, reducing training time by 75%.
Invoca’s AI-powered thematic search automatically surfaces the most relevant calls for AI signals you want to train. Marketers simply type in an example of the insights they want to capture, and the AI does the rest, finding examples from calls to your business to review.
AI is only as valuable as it is accurate, and with real-time AI accuracy scores in Signal AI Studio, marketers now have complete visibility into how well their AI signals are performing—both during training and after deployment. Instead of relying on guesswork, users can see predicted accuracy scores directly in the UI, giving them immediate confidence in their data before putting it to work in optimising campaigns.
The accuracy of Invoca's AI is incredible. It analyses every phone conversation with our business to tell if the caller is a sales lead and if they placed an order on the call.
There is no one-size-fits-all when it comes to AI insights. Your business is unique, and for your AI data to be accurate, it needs to be specific to you.
For example, an appointment call for a dental practice is different from one to a physical therapy franchise, auto repair centre, or HVAC business. It’s why AI signals from Signal AI Studio are tuned specifically to your business, so the data is accurate and can be trusted to drive the right outcomes.
Signal AI Studio connects marketing performance to real business outcomes, giving you the data you need to optimise campaigns, prove ROI, and make smarter budget decisions. With AI-powered insights from every phone call, you can stop relying on assumptions and start making data-driven optimisations that maximise conversions and revenue.
With AI data from Signal AI Studio, businesses gain accurate insights into call handling and conversion rates at their contact centres and locations. Managers can view real-time performance data on their agents and locations to know exactly where they are succeeding—and where they need to improve.
Get the data you need to measure and improve performance. How well are your agents and locations converting leads to customers? Who is performing well and why? Who is costing you revenue? Signal AI Studio reveals the answers.
Leading brands are already seeing success with these new enhancements:
Want more? Read success stories on how leading brands such as AutoNation, AT&T, and Banner Health use Invoca’s AI to optimise marketing and grow revenue.
If you’re still relying on gut instinct to make critical marketing decisions, it’s time to upgrade to AI-driven insights. With Signal AI Studio, you now have the data to:
Are you ready to unlock the next level of marketing intelligence? Your future as a data-driven, revenue-focused marketing leader starts now. Request a demo of Signal AI Studio today.
