Call Tracking
Learn everything about how call tracking and conversational analytics works and how you can use it to get the customer insights you need to power your marketing.
What Is Marketing Attribution? Basics, Benefits, and Best Practices
Understand marketing attribution and its critical role in optimising your ad spend, improving campaign effectiveness, and enhancing ROI across channels.
How to Track Calls and Conversions from Facebook Ads
Learn how to use call tracking Facebook ads data to reach and convert more high-value target customers by using conversation intelligence.
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Facebook Call Ads: Everything Marketers Need to Know
Learn how to use the Facebook call ads feature to make it easy for new customers to call you from social media advertising.
How Invoca Integrates with Snapchat Swipe Up To Call Ads
Learn how Invoca's call tracking platform integrations with Snapchat, Facebook, and Instagram can help you improve your social media advertising campaigns.
What Is Lead Tracking? Understanding Basics & Benefits
Understand what lead tracking is and its benefits. Improve your sales process with effective lead tracking techniques.
What Is Conversation Analytics? Practical Applications & Benefits
Learn how conversation analytics can benefit your business. Explore practical applications to improve customer service and drive growth.
How Call Tracking Software Affects SEO
Does call tracking software impact SEO or search ranking? The short answer is Invoca doesn't, but some other call tracking platforms can. Here's why.
Videos
What Can You Do with Invoca Conversation Intelligence?
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How Invoca Signal Discovery Works
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Our customers talk about the value of Invoca
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How VITAS Healthcare uses Invoca
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