Performance Marketing

Are you struggling to find the right software vendor? Learn our proven tips to select a technology partner that can help you exceed your business goals.

See how to improve Google Ads attribution Google Data-Driven Attribution for phone call conversions and smart bidding. DDA now works with more conversion types.

Want to improve your organic search engine rankings on Google? These 25 strategies can help you lay the foundation for increasing organic traffic.

Wondering how to improve your business's online reputation? Gain insights about helpful tools and follow our 10 steps to help improve your online reputation.

Return on ad spend (ROAS) is a critical metric for tracking the impact of your marketing campaigns. Learn how to calculate it and improve it in this post.

Learn how to use the Facebook call ads feature to make it easy for new customers to call you from social media advertising.

Learn how insurance marketers are using Facebook ads to start more phone conversations, acquire more new customers, and boost their marketing ROI.

The competition is heating up for Facebook and Instagram advertisers. Learn how you can tap into data from customer phone conversations to increase ROAS.

Marketers are increasing their Facebook advertising spend. Learn 38 statistics that can give you a competitive edge.