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See how these companies use call tracking and conversational analytics to optimize marketing and create better customer experiences.

What Is the Voice of the Customer (VoC)?

Jane Irene Kelly
This blog takes a closer look at what the voice of the customer is, why it’s important, and how you can lay the groundwork for a successful VoC program.
by
Jane Irene Kelly

Customer Care: Definition, Importance, and 8 Essential Tips

Customer care is how you help customers feel a sense of connection with and positivity about your brand, products, and services. Learn more in this post.
by
Derek Andersen

What Is Brand Loyalty and How to Build It in 2024

Brand loyalty is harder to earn in 2024 than ever. Learn what brand loyalty is, why it's important, and our top strategies to build it with your customers.
by
Jane Irene Kelly

20 Customer Service Tips You Need to Succeed in 2024

‍Consumer expectations about the customer experience (CX) have never been higher. Learn 20 quick tips to enhance your customer service strategy in 2024.
by
Jane Irene Kelly

Media Mix Modeling (MMM): The Complete Guide for 2024

Media Mix Modeling helps marketers evaluate channel performance. Learn how to create a media mix model, and improve its accuracy with call tracking.
by
Laurence Santy

How to Improve Your First Call Resolution Rate

First call resolution (FCR) is a measure of how quickly and effectively your agents can address customer issues. Learn our top tips to improve your FCR.
by
Derek Andersen

The Future of the Call Centre: 6 Predictions for 2024

As expectations for the customer experience change, your call centre must evolve to meet them. Learn our top predictions for 2024 and how you can adapt.
by
John Allen

What Makes a Good Call Abandonment Rate (And How Can You Achieve it)

5 great tips that can help reduce your call abandonment rate and improve call center efficiency.
by
Derek Andersen

5 Foolproof Tips to Select the Right Software Vendor

Are you struggling to find the right software vendor? Learn our proven tips to select a technology partner that can help you exceed your business goals.
by
Owen Ray

What Are Chatbots and Are Consumers Ready to Talk to Them?

The next generation of voice- and text-based chatbots are more human. But are consumers ready to talk to bots? Are they always a viable substitute for a human?

Videos

What Can You Do with Invoca Conversation Intelligence?

2:18
min
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Senior Marketing Leaders on the Business Impact of Invoca
Sr. Marketing Leaders on the Business Impact of Invoca

How Invoca Signal Discovery Works

2:53
min
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How Invoca Signal Discovery Works
Why Invoca is a “Must Have” for DIRECTV

Our customers talk about the value of Invoca

2:47
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How VITAS Healthcare uses Invoca
How Invoca Helps ATI Understand Return on Investment

How VITAS Healthcare uses Invoca

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What Can You Do with Invoca Conversation Intelligence?
What Can You Do with Invoca Conversation Intelligence?

Resource library

Learn best practices

Take a deep dive into Invoca call tracking and conversational analytics with case studies, whitepapers, videos, analyst reports, and more.

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Invoca + Google Ads Success Stories
eBook
Invoca + Google Ads Success Stories
We collected our top Invoca and Google Ads success stories in this guide. Learn how our Google Ads integration can take your search marketing to the next level!
The Paid Search Playbook for Driving Phone Leads to Locations & Franchises
eBook
The Paid Search Playbook for Driving Phone Leads to Locations & Franchises
Learn how marketers at multi-location brands can generate more valuable phone calls and improve ROAS from paid search.

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