Laurence Santy

Learn how you can invest in AI to automate processes, crunch data to gain business insights, and deliver seamless experiences.

Conversation Intelligence is reshaping how Telcos are adapting to digitisation. Here's how this technology provides an edge in the new customer-centric world.

Callers have higher expectations for customer service than ever. Learn 6 phone skills that will help your sales team delight customers and convert more leads.

The insurance industry is using AI for marketing, smart insurance products, fraud prevention, and more. Learn how it’s transforming the industry in this post.

Omnichannel marketing ensures customers receive a consistent experience across all online and offline channels. Learn how to prepare your strategy for 2025.

If you're an acquisition marketer, you should be familiar with attribution. Without it, you have no visibility into which marketing channels & campaigns perform

The more calls you get the better right? Not quite. Too many calls can be harmful. Here're 6 reasons why your call volume may be out of control & how to tame it

69% of marketers achieved the greatest ROI with social media marketing last year. Get the top tips on how to create paid social campaigns that stand out.

Understand what lead tracking is and its benefits. Improve your sales process with effective lead tracking techniques.