Digital Marketing
AI Marketing Analytics: Benefits, Use Cases, and Top Tools
Uncover the benefits of AI marketing analytics, from customer insights to campaign optimisation, helping your team make data-driven decisions.
Sales and Marketing Strategy: Fundamental Differences Explained
Learn how a strong sales and marketing strategy aligns both teams, improves collaboration, and drives revenue growth for your business.
What Does a Connected Buying Journey Mean for Marketers?
The modern buying journey is more complex than ever. Learn how your marketing team can connect all its online and offline touchpoints with Invoca.
What Is Marketing Data? Importance, Types, and Use Cases
Explore the power of marketing data to boost your business strategy, enhance customer understanding, and drive targeted campaigns for better ROI.
12 Quick Tips to Optimise Paid Social Campaigns
69% of marketers achieved the greatest ROI with social media marketing last year. Get the top tips on how to create paid social campaigns that stand out.
Google Keeps Third-Party Cookies in Chrome, but Marketers Should Focus on First-Party Data Anyway
Third-party cookies remain active in Chrome for now, but here's why marketers must stay focused on utilizing first-party data.
How to Improve Lead Quality for a Better ROI
Discover actionable tips and best practices for enhancing lead quality to maximize your return on investment (ROI) and convert leads.
Videos
What Can You Do with Invoca Conversation Intelligence?
2:18
min
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How Invoca Signal Discovery Works
2:53
min
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Our customers talk about the value of Invoca
2:47
min
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How VITAS Healthcare uses Invoca
3:11
min
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