Digital Marketing
What Is a Good CPC? Key Benchmarks for Businesses
What is a good CPC? Discover industry benchmarks and how to optimise your Google Ads campaigns for better ROI and lower costs per click.
88% of CMOs Are Responsible for a Revenue Goal — Here’s How to Exceed It
CMOs are under more pressure than ever to show their impact on the bottom line. Learn how you can use new AI tools to drive more revenue — and prove it.
40+ Voice Search Stats You Need to Know in 2025
The world of voice search is exploding 2025. Read the top voice search statistics digital marketers need to know in this changing landscape.
Data-Driven Marketing Trends for 2025: Why You Need to Update Your Strategy
In 2025, marketers are capturing more data than ever before. Learn how to use it to personalise experiences and boost ROI.
What Marketers Need to Know About 1st, 2nd, and 3rd-Party Data
With the right technology, marketers can collect consumer data from every touchpoint. Does your team have the right mix of data to meet its goals?
Cost Per Acquisition: What It Is and How It’s Used in Marketing
Understand cost per acquisition (CPA), how it impacts marketing strategies, and ways to optimise campaigns for lower customer acquisition costs.
Zero-Click Search Isn’t the End of SEO. It’s a New Beginning.
See why zero-click search and Google AI overviews won't end organic traffic or kill SEO, but change how we think of SEO and measure organic traffic success.
Videos
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How Invoca Signal Discovery Works
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Our customers talk about the value of Invoca
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How VITAS Healthcare uses Invoca
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