Digital Marketing
Why Understanding Your Buyer Persona Is Essential for Successful Marketing
Understand your buyer personas and tailor your strategies to connect with your target audience on a deeper level, conversions, driving engagement, and loyalty.
How to Create a Data-Driven Culture to Drive Revenue Growth
Build a data-driven culture to boost revenue. Break down data silos, empower teams with analytics skills, and connect online & offline data for a holistic view.
A Multi-Touch Attribution Guide: Benefits and Applications Explained
Master multi-touch attribution to track every customer interaction and improve marketing ROI with smarter, data-driven strategies.
2025 Marketing Budget: Key Trends Influencing Your Spend
Discover insights on technology, AI, and the shifting digital landscape, with expert tips on preparing and optimising your 2025 marketing budget strategy.
What Is Marketing ROI? Concepts, Impact, and How to Measure
Learn how to measure marketing ROI effectively and optimise your efforts to maximise returns and make data-driven business decisions.
Paid Media Budgets Are Growing Again, Here's How to Keep Your Bigger Budget
Learn the latest paid media budget trends. Discover how marketing leaders can capitalise by using AI to improve the efficiency of their media spend.
What Does a Connected Buying Journey Mean for Marketers?
The modern buying journey is more complex than ever. Learn how your marketing team can connect all its online and offline touchpoints with Invoca.
Videos
What Can You Do with Invoca Conversation Intelligence?
2:18
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How Invoca Signal Discovery Works
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Our customers talk about the value of Invoca
2:47
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How VITAS Healthcare uses Invoca
3:11
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