Digital Marketing
Why Data-Driven Marketers Shouldn’t Be OK with Guessing About Call Conversions
You have your online conversion funnel down to a science, but are you still guessing about call conversions? Learn why this approach harms your marketing ROI.
Google is Killing Third-Party Cookies. Here’s What it Means for Marketers
Google is deprecating 3rd-party cookies for 30 million Chrome users next year. Here's how Privacy Sandbox will replace cookies and what it means for marketers.
Why Understanding Your Buyer Persona Is Essential for Successful Marketing
Understand your buyer personas and tailor your strategies to connect with your target audience on a deeper level, conversions, driving engagement, and loyalty.
How to Measure the Success of Marketing Campaigns
Marketers are under pressure to demonstrate that they're contributing to revenue growth. Learn our top tips for measuring the success of your campaigns.
Why Getting Clicks But No Conversions Is Costly
Even if your campaigns drive a lot of clicks, it doesn’t mean they’re effective at converting customers. Learn why getting clicks but no conversions is costly.
How to Optimize Marketing Spend with First-Party Data from Phone Calls
Marketers need to understand their audience on a deep level. Learn how first-party data from phone calls can help you improve targeting and personalization.
Videos
What Can You Do with Invoca Conversation Intelligence?
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How Invoca Signal Discovery Works
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Our customers talk about the value of Invoca
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How VITAS Healthcare uses Invoca
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