Digital Marketing
Conversion Rate Optimization: The Comprehensive Guide
Elevate your business results with conversion rate optimization techniques to increase engagement, conversions, and overall revenue effectively.
Paid Media Budgets Are Growing Again, Here's How to Keep Your Bigger Budget
Learn the latest paid media budget trends. Discover how marketing leaders can capitalize by using AI to improve the efficiency of their media spend.
Report: B2C Marketers See Impressive ROI from AI, Will Increase Investment in 2025
This new research report reveals how optimistic B2C marketers are about AI, how AI investment is changing, how AI will impact marketing careers, and more.
AI Marketing Analytics: Benefits, Use Cases, and Top Tools
Uncover the benefits of AI marketing analytics, from customer insights to campaign optimization, helping your team make data-driven decisions.
Sales and Marketing Strategy: Fundamental Differences Explained
Learn how a strong sales and marketing strategy aligns both teams, improves collaboration, and drives revenue growth for your business.
What Does a Connected Buying Journey Mean for Marketers?
The modern buying journey is more complex than ever. Learn how your marketing team can connect all its online and offline touchpoints with Invoca.
New Invoca Integration Provides HIPAA-Compliant Call Conversion Data for Freshpaint Users
Learn how the new Freshpaint integration for Invoca helps healthcare marketers drive more patient appointment calls from search and digital advertising.