Digital Marketing
How 3 Phone Lead Metrics Hold the Key to Crushing Your Marketing Goals
Learn how improving 3 phone-based metrics—lead rate, answer rate, and conversion rate can make big improvements in ROAS and revenue.
7 Strategies to Drive More Phone Call Conversions From AI Search Engines and SEO
If you're looking for an edge in this new SEO world, phone calls to your business are your secret weapon. Learn why they matter and how to drive them.
4 AI-Powered Google Ads Strategies to Turn Phone Leads into Revenue Machines
Learn how to improve your Google Ads ROAS and drive more high-quality leads with these tactics from the experts at Google and Invoca.
Why Marketing Leaders Should Invest in Explainable AI
Marketing leaders can no longer ignore the AI hype. Learn what explainable AI is and why it should be a key factor in your vendor selection process.
Why Marketing Leaders Need to Invest in AI Personalization in 2025
CMOs that use AI to personalize experiences see dramatic improvements in engagement, conversion rates, and customer retention. Learn how you can get started.
What Is a Good CPC? Key Benchmarks for Businesses
What is a good CPC? Discover industry benchmarks and how to optimize your Google Ads campaigns for better ROI and lower costs per click.
88% of CMOs Are Responsible for a Revenue Goal — Here’s How to Exceed It
CMOs are under more pressure than ever to show their impact on the bottom line. Learn how you can use new AI tools to drive more revenue — and prove it.
Videos
What Can You Do with Invoca Conversation Intelligence?
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How Invoca Signal Discovery Works
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Our customers talk about the value of Invoca
2:47
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How VITAS Healthcare uses Invoca
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