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Digital Marketing

What Marketers Need to Know About 1st, 2nd, and 3rd-Party Data

With the right technology, marketers can collect consumer data from every touchpoint. Does your team have the right mix of data to meet its goals?

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Why Fewer Clicks and Better Outcomes are Your New Organic Search Reality

Stop obsessing over raw organic sessions. Adapt your strategy to the zero-click reality and AI Overviews to drive more qualified visits that turn into revenue.

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40+ Voice Search Stats You Need to Know in 2026

The world of voice search is exploding 2026. Read the top voice search statistics digital marketers need to know in this changing landscape.

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Invoca’s AI Solution Measures Revenue Lift From TV and Video Brand Advertising

Unlock the true revenue lift from your TV & video brand advertising. Invoca's AI measures call conversions, proving ROAS and optimizing spend with confidence.

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How DIRECTV Connects Digital and Voice to Improve Conversions and Customer Experiences

Learn how DIRECTV works with Invoca, Tealium, and Starcom to connect digital and call data and improve conversions and CX.

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How DIRECTV Achieved Nearly 50% Conversion Rates with Google Ads and Invoca

Drive higher ROI with Google Ads. Learn how DIRECTV achieved nearly 50% conversion rates on phone calls by integrating Invoca's call tracking with Google Ads.

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Jane Irene Kelly

30 Outstanding Examples of AI in Marketing

Discover how AI is revolutionizing marketing. Explore our 30 examples in CRM, SEO, eCommerce, social media, call tracking, customer service, and more.

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Jane Irene Kelly

How to Measure the Success of Marketing Campaigns

Marketers are under pressure to demonstrate that they're contributing to revenue growth. Learn our top tips for measuring the success of your campaigns.

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Why You Need to Update Your Data-Driven Marketing Strategy for 2025

In 2025, marketers are capturing more data than ever before. Learn how to use it to personalize experiences and boost ROI.

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How 3 Phone Lead Metrics Hold the Key to Crushing Your Marketing Goals

Learn how improving 3 phone-based metrics—lead rate, answer rate, and conversion rate can make big improvements in ROAS and revenue.

Videos

What Can You Do with Invoca Conversation Intelligence?

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Sr. Marketing Leaders on the Business Impact of Invoca

How Invoca Signal Discovery Works

2:53

min

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Why Invoca is a “Must Have” for DIRECTV

Our customers talk about the value of Invoca

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min

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How Invoca Helps ATI Understand Return on Investment

How VITAS Healthcare uses Invoca

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min

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What Can You Do with Invoca Conversation Intelligence?

Resource library

Learn best practices

Take a deep dive into Invoca call tracking and conversational analytics with case studies, whitepapers, videos, analyst reports, and more.

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The Ultimate Guide to Conversation Intelligence for the Contact Center

The Ultimate Guide to Conversation Intelligence for the Contact Center

In this interactive guide, you’ll learn everything about using conversation intelligence in the contact center from automated QA to agent coaching to call routing.

Invoca + Google Ads Success Stories

Invoca + Google Ads Success Stories

We collected the top Google Ads and Invoca success stories in this guide. Discover how cutting-edge brands boost their ROAS with Google Ads plus Invoca.

The Paid Search Playbook for Driving Phone Leads to Locations & Franchises

The Paid Search Playbook for Driving Phone Leads to Locations & Franchises

Learn how marketers at multi-location brands can generate more valuable phone calls and improve ROAS from paid search.