Jane Irene Kelly
Business and Technology Writer
AI
What Is Black Box AI?
Discover the ins and outs of Black Box AI technology, its applications, benefits, real-world examples, and potential impacts on security and privacy.
Digital Marketing
Why Understanding Your Buyer Persona Is Essential for Successful Marketing
Understand your buyer personas and tailor your strategies to connect with your target audience on a deeper level, conversions, driving engagement, and loyalty.
Contact Center
10 Innovative Ideas to Improve Customer Service
Customer experience expectations are higher than ever. Learn 10 ideas you can institute quickly and easily to improve customer service at your organization.
Performance Marketing
Media Mix Modeling (MMM): The Complete Guide for 2025
Media Mix Modeling helps marketers evaluate channel performance. Learn how to create a media mix model, and improve its accuracy with call tracking.
Home Services
12 Landscaping Marketing Strategies to Grow Your Business
Discover proven landscaping marketing strategies to attract clients, boost visibility, and grow your business in a competitive market.
Home Services
How to Get Clients for a Cleaning Business in 14 Steps
Find actionable tips on how to get clients for a cleaning business, build a loyal customer base, and grow your company with smart strategies.
Digital Marketing
A Multi-Touch Attribution Guide: Benefits and Applications Explained
Master multi-touch attribution to track every customer interaction and improve marketing ROI with smarter, data-driven strategies.
Digital Marketing
2025 Marketing Budget: Key Trends Influencing Your Spend
Discover insights on technology, AI, and the shifting digital landscape, with expert tips on preparing and optimizing your 2025 marketing budget strategy.
Digital Marketing
What Is Marketing ROI? Concepts, Impact, and How to Measure
Learn how to measure marketing ROI effectively and optimize your efforts to maximize returns and make data-driven business decisions.
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