Jane Irene Kelly

Learn what sentiment analysis is, key concepts, and how AI and NLP transform customer interactions into business insights.

Discover how measuring customer sentiment boosts loyalty, revenue, and strategy for a better overall customer experience.

With so much change happening in the telecom sector, it can be challenging for marketers to keep up. Learn 10 trends that can help you shape your strategy.

Discover the steps to craft an effective healthcare marketing strategy with our step-by-step guide, and delve into best practices to elevate your strategy.

Discover 7 types of market research and how to choose the right one. Explore primary, secondary, qualitative methods, and more for data-driven insights.

Discover how AI is revolutionizing marketing. Explore our 30 examples in CRM, SEO, eCommerce, social media, call tracking, customer service, and more.

Marketers are under pressure to demonstrate that they're contributing to revenue growth. Learn our top tips for measuring the success of your campaigns.

Learn how analytics drives contact center optimization, from data collection, preparation, analysis, and how to improve performance with data-backed insights.

Customer interaction shapes every brand touchpoint. Learn how to improve and manage it in 2025.