Marketing Analytics

See why zero-click search and Google AI overviews won't end organic traffic or kill SEO, but change how we think of SEO and measure organic traffic success.

Learn how to unify first-party customer data across online and offline channels to get a full view of your buying journey and optimize marketing and experiences

Learn what makes Invoca the best conversation intelligence software for marketing and contact centres. Advanced AI, ease of use, and accuracy make Invoca #1.

New data report reveals how sales and marketing team alignment at B2C brands impacts the buying journey and revenue growth. Get the report.

With restrictions tightening on tracking cookies, marketers are turning to zero-party data. Learn what it is, why it’s important, and how it can boost your ROI.

Invoca has the best call tracking social media ad integrations. Learn more about integrations with TikTok, Snapchat, Facebook, Instagram, Pinterest, and more.

Third-party cookies remain active in Chrome for now, but here's why marketers must stay focused on utilizing first-party data.

The competition is heating up for Facebook and Instagram advertisers. Learn how you can tap into data from customer phone conversations to increase ROAS.

Learn how Invoca's call tracking platform integrations with Snapchat, Facebook, and Instagram can help you improve your social media advertising campaigns.