Marketing Analytics
If you love marketing data, you’re in the right place. Get all the attribution, marketing measurement, and analytics tips and tactics you can handle.
Revenue Growth Slowed by B2C Brands’ Struggle With Marketing and Sales Team Alignment
New data report reveals how sales and marketing team alignment at B2C brands impacts the buying journey and revenue growth. Get the report.
What Is Zero-Party Data and How Can Marketers Use It?
With restrictions tightening on tracking cookies, marketers are turning to zero-party data. Learn what it is, why it’s important, and how it can boost your ROI.
19 Metrics You Need To Measure Brand Awareness
It's more important than ever to know how to measure brand awareness and the benefits of doing so. Uncover 19 need-to-know brand awareness metrics.
What Marketers Need to Know About 1st, 2nd, and 3rd-Party Data
With the right technology, marketers can collect consumer data from every touchpoint. Does your team have the right mix of data to meet its goals?
Drive More Revenue from Social Media Advertising with Invoca’s Integrations
Invoca has the best call tracking social media ad integrations. Learn more about integrations with TikTok, Snapchat, Facebook, Instagram, Pinterest, and more.
Google Keeps Third-Party Cookies in Chrome, but Marketers Should Focus on First-Party Data Anyway
Third-party cookies remain active in Chrome for now, but here's why marketers must stay focused on utilizing first-party data.
7 Ways to Boost Facebook and Instagram ROAS With Data From Phone Conversations
The competition is heating up for Facebook and Instagram advertisers. Learn how you can tap into data from customer phone conversations to increase ROAS.
Videos
What Can You Do with Invoca Conversation Intelligence?
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How Invoca Signal Discovery Works
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Our customers talk about the value of Invoca
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How VITAS Healthcare uses Invoca
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