Marketing Analytics
If you love marketing data, you’re in the right place. Get all the attribution, marketing measurement, and analytics tips and tactics you can handle.
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Marketing Attribution Modeling: Pros and Cons of the Top 5 Techniques
Multi-touch marketing attribution is crucial for campaign optimization. Learn the top attribution models every marketer needs to know.
What Is Brand Awareness? 20 Critical Metrics to Measure It
It's more important than ever to know how to measure brand awareness and the benefits of doing so. Uncover 20 need-to-know brand awareness metrics.
Zero-Click Search Isn’t the End of SEO. It’s a New Beginning.
See why zero-click search and Google AI overviews won't end organic traffic or kill SEO, but change how we think of SEO and measure organic traffic success.
Unify the Buying Experience with Adobe Experience Platform and Invoca
Learn how to unify first-party customer data across online and offline channels to get a full view of your buying journey and optimize marketing and experiences
What Makes Invoca the Best Call Analytics AI for Marketing and Contact Centers
Learn what makes Invoca the best conversation analytics software for marketing and contact centers. Advanced AI, ease of use, and accuracy make Invoca #1.
Revenue Growth Slowed by B2C Brands’ Struggle With Marketing and Sales Team Alignment
New data report reveals how sales and marketing team alignment at B2C brands impacts the buying journey and revenue growth. Get the report.
What Is Zero-Party Data and How Can Marketers Use It?
With restrictions tightening on tracking cookies, marketers are turning to zero-party data. Learn what it is, why it’s important, and how it can boost your ROI.
Videos
What Can You Do with Invoca Conversation Intelligence?
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How Invoca Signal Discovery Works
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Our customers talk about the value of Invoca
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How VITAS Healthcare uses Invoca
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