Marketing Analytics
If you love marketing data, you’re in the right place. Get all the attribution, marketing measurement, and analytics tips and tactics you can handle.
How to Predict Consumer Behavior with AI in 2024
Predicting what consumers want and need is an ongoing imperative for marketers. Artificial intelligence (AI) could make that job much easier. Learn more.
How Call Tracking Software Affects SEO
Does call tracking software impact SEO or search ranking? The short answer is Invoca doesn't, but some other call tracking platforms can. Here's why.
Using Conversational AI to Connect the Online to Offline Buying Experience
Learn how artificial intelligence can deliver smarter customer insights, resulting in more effective search, social, and display ad campaigns.
Revenue Growth Slowed by B2C Brands’ Struggle With Marketing and Sales Team Alignment
New data report reveals how sales and marketing team alignment at B2C brands impacts the buying journey and revenue growth. Get the report.
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4 Ways Home Services Companies Can Increase Revenue with Conversation Intelligence
Here's how home improvement service providers can use call tracking and conversation intelligence to drive more revenue and improve customer experiences.
The Cookieless Future: 5 Ways Marketers Can Get More First-Party Data
Marketers say collecting first-party data is a top priority to navigate a cookieless future. Learn the richest first-party data sources to fuel your strategy.
Unify the Buying Experience with Adobe Experience Platform and Invoca
Learn how to unify first-party customer data across online and offline channels to get a full view of your buying journey and optimize marketing and experiences
Videos
What Can You Do with Invoca Conversation Intelligence?
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How Invoca Signal Discovery Works
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Our customers talk about the value of Invoca
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How VITAS Healthcare uses Invoca
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