How Invoca Integrates with Snapchat Swipe Up To Call Ads

Though Snapchat's popularity has declined slightly in recent years, it's still one of the most used social media platforms in the world. As of April 2024, Snapchat boasted over 422 million daily active users worldwide, placing it squarely above platforms like Pinterest and Twitter.

To entice businesses to advertise on its platform, Snapchat has been adding new functionality over the past few years. The most notable addition is the launch of Snapchat “Swipe Up to Call” ads, which is the platform’s version of Facebook’s click-to-call ads. This clearly demonstrates that millennial consumers want to call businesses from their mobile devices and that today's top ad platforms see the value in making it easy to do so. 

How Invoca’s Call Tracking Integration with Snapchat Works

We have a deep integration with Snapchat that allows marketers to track inbound calls and call conversions driven by "Swipe Up to Call" ads.

Here’s how the Invoca for Snap integration benefits marketers:

• Transparent attribution: View Invoca calls and call events (e.g. conversions) in your Snap reports right alongside your digital data.
• Optimization: Better optimize your digital marketing spend once you know exactly how your ads are driving call conversions (bye-bye marketing blind spot!)
• Audiences: Use your call and call conversion data to create accurate ad targeting or suppression audiences to reach the right Snap users and stop paying to serve ads to those who just converted.

Never ones for “our way or the highway” when it comes to integrations, our super-smart developers have made the Snap integration flexible enough to include several event types like purchases, subscriptions, reservations, and more. They even built in custom fields so that you can set up Invoca to send Snapchat the exact customer data you want to capture. 

The best part is that the integration is no-code, meaning that it requires no developer assistance to get it up and running!

Invoca Call Tracking Integrations with Facebook and Instagram

Ready to take your social channel optimization even further? Invoca’s Facebook and Instagram integrations are unmatched for tracking calls and conversions and mapping them back to the ads that drove them. We’re an Official Facebook Marketing Partner, so you might expect that. The kicker is that the native integration is 100% self-service and has you up and running in mere minutes. No, really. Minutes! 

And since 94% of Facebook Ad revenue is from mobile and mobile traffic is on the rise, it seems like a no-brainer to start driving sales with Facebook click-to-call ads.

But, if you still need convincing, check out what our Facebook and Instagram integrations deliver:

• Transparent call data in Facebook Ads Manager reports.
• ​Visibility into the Facebook Campaigns, Ad Sets, and Ads driving calls and conversions.
• Cost and revenue for calls alongside online actions for a more accurate ROAS (return on ad spend) calculation.
• Ability to create Custom Audiences and dynamically seed them based on callers that meet your selected criteria. 
• Functionality to use the custom audiences for retargeting or to expand reach with Lookalike Audiences.
• ​Visibility into Facebook Audience Insights to get a deeper understanding of segmented callers’ demographics and psychographics. 
  

Sold yet? In truth, it’s never been easier to get full transparency into how your calls and call conversions are performing in Snap, Facebook, Instagram, Pinterest, TikTok, and more! Our teams are here to help you get started. 

Click here to get a free demo and learn how our social media integrations work.