50 Eye-Popping Artificial Intelligence Statistics [2024]

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March 4, 2024

50 Eye-Popping Artificial Intelligence Statistics [2024]

Artificial intelligence (AI) is all the rage right now. You can’t open your newsfeed without getting bombarded with articles about how AI is trading stocks and writing novels and coming for your job. With so much buzz around artificial intelligence, it can be hard to separate the hype from reality.

The truth of the matter is that, though some may be overplaying AI’s capabilities, the tech is making a very real impact. In this post, we share some of the top statistics that illustrate how artificial intelligence is improving business operations, transforming industries, and changing the way we do our jobs.

The Rise of AI in Business

Artificial intelligence is revolutionising the business landscape. From automating routine tasks to providing real-time insights, businesses across industries are benefitting from the lift AI can provide. Some of the most common applications of AI include:

Providing 24/7 automated customer support
Personalising marketing campaigns
Predicting consumer behavior
Automating contact centre quality assurance
Analysing customer data at scale
Managing the supply chain and inventory

The rise of AI is empowering organisations to be more agile, efficient, and customer-focused. As AI technology continues to evolve, we can expect to see even more innovative use cases emerge, driving further transformation across industries.

50 Eye-Popping Artificial Intelligence Statistics [2024]

Below are 50 artificial intelligence statistics you need to know in 2024, broken down by category:

Industry-Specific AI Adoption Statistics

Automotive: Statista estimates that the global market for AI in autonomous vehicles will reach $36 billion by 2025.
Customer Service: Gartner predicts that by 2023, AI-driven virtual customer assistants will be used by 70% of customer service organisations.
Healthcare: A PwC survey found that 54% of healthcare companies had adopted AI technology by 2019.
Manufacturing: According to a report by Tractica, AI spending in the manufacturing sector is projected to reach $15.7 billion by 2025.
Financial Services: A survey by Deloitte revealed that 84% of financial executives believe AI will be either "critically" or "highly" important to their business success in the next two years.
Travel & Hospitality: A recent study estimates that by 2024, 32% of all travel industry revenue will be influenced by AI in some capacity.
Ecommerce: In a recent study, 51% of Ecommerce companies said they use AI to enhance the customer experience.

AI Natural Language Processing (NLP) Statistics

Voice Search: According to a survey by Statista, in 2022, the number of digital voice assistants in use worldwide is projected to reach 8.4 billion.
Voice Assistant: According to Voicebot's Voice Assistant Consumer Adoption Report, Amazon's Alexa held the largest market share in the U.S. with 74.2 million active users, followed by Apple's Siri (48.4 million users) and Google Assistant (41.4 million users).

AI Business Statistics

Investment: According to a report by IDC, worldwide spending on AI systems is expected to reach $97.9 billion in 2023, reflecting the significant investment in AI technologies and infrastructure.
Industry Adoption: A survey conducted by Gartner revealed that 37% of organisations have implemented AI in some form, marking a 270% increase since 2015.
Small and Medium-Sized Enterprises (SMEs): A study by Salesforce found that 51% of small businesses are already using AI, and 27% plan to adopt it within the next two years.
Global Investment: A 2024 report by Juliety shows 91% of top global companies keep pouring resources into the AI industry.
Revenue Increase: Statista is showing that AI adoption can boost business revenue by 6% to 10% on average.
Labor Productivity: AI has the potential to boost worker output by 1.5 percentage points over the next decade.
ChatGPT Adoption: By August 2023, a staggering number — over 80% of Fortune 500 companies — had integrated ChatGPT into their operations.

AI Contact Centre Statistics

Technology Stack: According to Invoca’s research, 85% of call centre managers are likely to implement AI-powered conversation intelligence in the next year
Call Scoring: 62% of contact centre managers said that, without AI, they can’t score enough calls to accurately evaluate agent performance, according to Invoca’s State of the Contact Centre Report.
Agent Coaching: 61% of contact centre managers said they need AI to provide more effective agent coaching, according to a new report by Invoca.
Agent Coaching: Contact centre managers that use conversation intelligence are 50% more likely to say their agents feel “very positively” about the coaching they receive, according to Invoca.
Call Quality Assurance: 47% of contact centre agents say that the fairest way to evaluate calls is a mixture of AI and human review, according to research by Invoca.
Call Quality Assurance: 60% of contact centre that score more than half of their phone calls use AI to complete the process, according to research from Invoca.

Want more contact centre AI statistics? Download our State of the Contact Centre Report.

AI Security Statistics

Cybersecurity: A new report estimates that the AI in the cybersecurity market will grow from $8.8 billion in 2020 to $38.2 billion by 2026.
Threat Detection: A study by Capgemini found that organisations using AI in their cybersecurity strategies experienced a 12% improvement in the detection and response to threats.
Fraud Detection: According to a survey by Deloitte, 69% of organisations use AI or machine learning for fraud detection and prevention.
Facial Recognition: A new study estimates that the video analytics market, including facial recognition, will reach $11.7 billion by 2026.
Automated Security Operations: A study by McKinsey estimated that AI could automate up to 45% of cybersecurity tasks.

AI Marketing Statistics

Experience: Our 2023 survey found 87% of marketers felt they have advanced AI knowledge and their companies are more advanced AI users than competitors.
Hopeful: Nearly all of the marketers surveyed are optimistic about how AI has positively affected their perception of its use and capabilities.
Marketing Investment: Almost 90% of respondents plan to dedicate a specific portion of their budget to marketing AI tools, with investments on the rise next year.
Job Search: AI skills are a hiring must-have! Over 90% of marketers say experience with AI will be crucial in 2024. Sharpen your skills now to stay ahead of the curve.
Career Benefits: While over 40% worry AI may replace some marketing roles, 97% believe it will benefit their careers, with a minimal 3% expecting a negative impact.
Strategy: AI is being used to enhance marketing strategies. A study by Adobe found that 15% of businesses were already using AI for marketing purposes, and an additional 31% planned to adopt AI in the next 12 months.
Automation: According to a new report, the global AI in marketing market size is projected to reach $21.52 billion by 2028, growing at a CAGR of 20.9% from 2021 to 2028.
Predictive Analytics: According to a survey by Forrester, 53% of marketing leaders use or plan to use AI for predictive analytics and customer insights.
Content Creation: Gartner predicts that, by 2024, 75% of midsize and large organisations will use AI-powered content generation tools to personalise marketing content.
Targeting: According to a report by Statista, 55% of marketers use AI for audience segmentation and targeting.
Social Media: A study by Emarsys found that 71% of businesses use AI for social media analytics to gain insights and improve marketing strategies.
Advertising: According to a survey by Adobe, 46% of marketers use AI for ad targeting and optimisation.
Customer Experience: New research found that 41% of businesses use AI to create personalised consumer experiences.
AI Marketing Budget: Influence Marketing Hub found that a surprising 20% of marketing teams are putting over 40% of their budget behind AI-powered campaigns.

AI Jobs Statistics

Talent Demand: According to the Future of Jobs Report 2023, AI specialist roles are poised for a 40% growth, creating 1 million new jobs for AI and machine learning specialists.
Job Market: According to a report by the World Economic Forum, by 2025, automation and AI are expected to displace 85 million jobs but also create 97 million new jobs globally across various industries.
Skills: A survey by IBM found that 81% of CEOs believe AI skills are important for their organisation's future, and 78% plan to prioritise workforce development in AI and automation skills.
Investment: A survey by Gartner found that 58% of HR leaders have invested or are planning to invest in AI for talent acquisition and candidate screening.
Automation: According to a study by McKinsey, while less than 5% of occupations can be fully automated, about 60% of occupations have at least 30% of activities that can be automated.

Future of AI Statistics

Economics: A study by PwC suggests that AI could contribute up to $15.7 trillion to the global economy by 2030, with the largest gains in sectors such as healthcare, retail, and manufacturing.
Automation: According to a report by the World Economic Forum, automation is likely to displace 85 million jobs but create 97 million new jobs by 2025.
Climate Change: The application of AI in the energy sector is estimated to reach $7.78 billion by 2026, according to a a new analyst report.
Education: The AI in education market is expected to reach $3.68 billion by 2025, according to a recent report.

Start Investing in the Future with Invoca's AI

Invoca is the AI-powered conversation intelligence leader. Our solution uses artificial intelligence to analyse phone conversations at scale, giving marketers and contact centre teams accessible and actionable data they can use to better serve their customers.

Marketers can reap the benefits of Invoca's AI by analysing phone conversations at scale to determine which calls were qualified leads and which were non-sales-related. This allows them to make smarter optimisation decisions to drive more high-value calls. They can also use AI to capture deep insights from conversations, such as the caller’s product or service interests, and retarget them accordingly.

Contact centre teams can use Invoca’s AI to automatically score agent phone calls based on their organisation’s unique criteria. This allows them to give unbiased feedback based on 100% of phone calls, rather than a small sample. As a result, managers save time, give more actionable feedback, and avoid issues with human bias.