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Learn how marketers are using artificial intelligence, machine learning, and AI-powered call tracking to inform their marketing strategies.

Report: B2C Marketers See Impressive ROI from AI, Will Increase Investment in 2025

Owen Ray
This new research report reveals how optimistic B2C marketers are about AI, how AI investment is changing, how AI will impact marketing careers, and more.
by
Jane Irene Kelly

What Is Black Box AI?

Discover the ins and outs of Black Box AI technology, its applications, benefits, real-world examples, and potential impacts on security and privacy.
by
Laurence Santy

AI for Marketing: The Complete Guide for 2024

Many brand-based problems have stemmed from not being human enough. It may sound counterintuitive, but AI can help your brand feel more human.
by
Laurence Santy

14 Things AI Can — and Can't Do (So Far)

An incredible amount of hype and false rumors surround AI in 2024. Learn 11 things AI can and can’t do, so far.
by
Derek Andersen

50 Eye-Popping Artificial Intelligence Statistics [2024]

Discover the latest AI statistics for 2024 and see how it's revolutionising industries. From healthcare to marketing, AI adoption is on the rise.
by
Derek Andersen

5 Tips to Use Google Ads AI to Drive More Revenue

One of the most impactful AI tools at any marketer’s disposal is Google Ads Smart Bidding. Learn our top tips to use Google's AI to drive more revenue.
by
Derek Andersen

How Marketers Optimise Budget Efficiency with Artificial Intelligence

A record number of marketers are using AI to optimise budget efficiency. Learn how you can use AI to make your marketing dollars work harder for you.
by
Derek Andersen

2024 AI Trends & Predictions You Need to Know

We talked to our industry-leading customers about the AI trends they foresee in 2024. Learn how you can take advantage of this technology in the coming year.
by
Owen Ray

5 Barriers to AI Adoption and How Marketers Can Overcome Them

Learn what's preventing marketers from adopting new AI software and what you can do to get buy-in for new AI marketing technology.
by
Owen Ray

Automotive Digital Advertising: Boost Your Results with AI

Automotive digital advertising is more competitive than ever. Gain an edge by using AI to capture actionable first-party insights from phone conversations.

Videos

What Can You Do with Invoca Conversation Intelligence?

2:18
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Senior Marketing Leaders on the Business Impact of Invoca
Sr. Marketing Leaders on the Business Impact of Invoca

How Invoca Signal Discovery Works

2:53
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How Invoca Signal Discovery Works
Why Invoca is a “Must Have” for DIRECTV

Our customers talk about the value of Invoca

2:47
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How VITAS Healthcare uses Invoca
How Invoca Helps ATI Understand Return on Investment

How VITAS Healthcare uses Invoca

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What Can You Do with Invoca Conversation Intelligence?
What Can You Do with Invoca Conversation Intelligence?

Resource library

Learn best practices

Take a deep dive into Invoca call tracking and conversational analytics with case studies, whitepapers, videos, analyst reports, and more.

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Invoca + Google Ads Success Stories
eBook
Invoca + Google Ads Success Stories
We collected our top Invoca and Google Ads success stories in this guide. Learn how our Google Ads integration can take your search marketing to the next level!
The Paid Search Playbook for Driving Phone Leads to Locations & Franchises
eBook
The Paid Search Playbook for Driving Phone Leads to Locations & Franchises
Learn how marketers at multi-location brands can generate more valuable phone calls and improve ROAS from paid search.

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