AI
Learn how marketers are using artificial intelligence, machine learning, and AI-powered call tracking to inform their marketing strategies.
How to Predict Consumer Behavior with AI in 2024
Predicting what consumers want and need is an ongoing imperative for marketers. Artificial intelligence (AI) could make that job much easier. Learn more.
Using Conversational AI to Connect the Online to Offline Buying Experience
Learn how artificial intelligence can deliver smarter customer insights, resulting in more effective search, social, and display ad campaigns.
6 Ways Marketers Use AI Call Summaries to Drive Conversions and Revenue
Learn how marketers are using AI-derived phone call summaries to get insights into customer conversations from phone calls to businesses to drive conversions
AI for Marketing: The Complete Guide for 2024
Many brand-based problems have stemmed from not being human enough. It may sound counterintuitive, but AI can help your brand feel more human.
5 Tips to Use Google Ads AI to Drive More Revenue
One of the most impactful AI tools at any marketer’s disposal is Google Ads Smart Bidding. Learn our top tips to use Google's AI to drive more revenue.
How Marketers Optimise Budget Efficiency with Artificial Intelligence
A record number of marketers are using AI to optimise budget efficiency. Learn how you can use AI to make your marketing dollars work harder for you.
2024 AI Trends & Predictions You Need to Know
We talked to our industry-leading customers about the AI trends they foresee in 2024. Learn how you can take advantage of this technology in the coming year.
Videos
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How Invoca Signal Discovery Works
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Our customers talk about the value of Invoca
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How VITAS Healthcare uses Invoca
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