AI
Learn how marketers are using artificial intelligence, machine learning, and AI-powered call tracking to inform their marketing strategies.

Google is Killing Third-Party Cookies. Here’s What it Means for Marketers
Google is deprecating 3rd-party cookies for 30 million Chrome users next year. Here's how Privacy Sandbox will replace cookies and what it means for marketers.

Why 90% of Marketers Are Banking on AI for a Competitive Edge
Our research found a whopping 90% of marketers plan to increase their AI investments. Learn how you can use AI to gain an edge over the competition in 2024.

10 Essential Security and Privacy Questions for Marketers Adopting AI Tools
Data security is a major concern when adopting new AI tools. Here are 10 security and data privacy questions you need to ask your AI vendor.

Why Invoca is The Best Conversation Intelligence AI for Dealership Marketers & BDCs
Learn why Invoca call tracking and conversation intelligence AI is the best solution for dealership marketing, contact centers, and BDCs.

How AI Reduces After-Call Work and Improves Contact Centre Efficiency
With AI, you can free your contact centre agents from tedious after-call work. It automates repetitive tasks and allows them to focus on making customers happy.

How Hospitality Marketers Can Connect Anonymous Web Traffic to Callers
Learn how travel and hospitality marketers can connect web visits, ad clicks, and other online activities to phone calls to get full attribution.

Report: Marketers to Invest More in AI in 2024, but Are They Overestimating Their AI Skills?
See how marketers will use AI in 2024 in this new report. Learn why investment in AI will increase in 2024 and marketers are optimistic about the future of AI.
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