AI
Learn how marketers are using artificial intelligence, machine learning, and AI-powered call tracking to inform their marketing strategies.
How to Build Stronger Customer Profiles with AI
Marketers are using AI to build customer profiles, resulting in precise ad targeting and customisation. This customisation drives ROI and loyalty.
What Is Call Analytics and Why Should Marketers Use It?
Phone conversations are a rich source of customer insights. Learn how teams use call analytics to surface insights at scale to fuel revenue growth.
How to Use AI to Get Attribution for Marketing-Driven Phone Calls
Learn how to get attribution for customer phone calls driven by digital marketing by using conversation intelligence AI and call tracking.
How to Drive More Leads with AI-Derived 1st-Party Data
Third-party data is more limited than ever. Learn how marketers use conversation intelligence AI to capture the first-party data they need to drive leads.
How Marketers Can Implement Conversation Intelligence AI When Budgets Get Cut
Learn how marketers can use AI to reach their goals, even when facing budget cuts. See how to secure a budget for AI marketing software and more.
How to Improve Crisis Management with Conversation Intelligence
The foundation of any crisis management plan is the ability to gather feedback from your customers in real time. Learn how conversation intelligence can help.
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