Jane Irene Kelly
Business and Technology Writer
Digital Marketing
What Is Marketing ROI? Concepts, Impact, and How to Measure
Learn how to measure marketing ROI effectively and optimise your efforts to maximise returns and make data-driven business decisions.
Digital Marketing
Conversion Rate Optimisation: The Comprehensive Guide
Elevate your business results with conversion rate optimisation techniques to increase engagement, conversions, and overall revenue effectively.
Home Services
Handyman Advertising: Top 9 Effective Marketing Strategies
Discover how handyman advertising can elevate your business with impactful marketing techniques that attract more clients and grow your services.
Customer Experience
Customer Journey Tracking: Mapping the Path to Conversions
Understand how customer journey tracking can boost conversions, improve engagement, and provide insights to refine your marketing strategy.
Digital Marketing
Sales and Marketing Strategy: Fundamental Differences Explained
Learn how a strong sales and marketing strategy aligns both teams, improves collaboration, and drives revenue growth for your business.
AI
AI for Sales: Top Tools to Enhance Your Bottom Line
Discover how AI for sales transforms efficiency by automating tasks, analyzing data, and improving customer engagement to boost revenue.
Digital Marketing
AI Marketing Analytics: Benefits, Use Cases, and Top Tools
Uncover the benefits of AI marketing analytics, from customer insights to campaign optimisation, helping your team make data-driven decisions.
Healthcare
Direct-to-Patient Marketing: 8 Strategies to Connect with Patients
Explore strategies for direct-to-patient marketing in healthcare, how to implement them, and future trends that will reshape the healthcare industry.
Contact Centre
On-Premise vs. Cloud Contact Centres: Which Is Right for Your Business?
Discover the pros and cons of on-premise and cloud contact centres. Learn how to make the best decision for your business based on budget, security, and more.
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