Jane Irene Kelly
Business and Technology Writer
Revenue Execution
Sales and Marketing Analytics: Key Metrics to Track for Growth
Unlock the power of sales and marketing analytics to drive growth, improve performance, and make data-driven decisions for success.
Customer Experience
Customer Experience Optimisation: What You Need to Know
Explore key strategies for customer experience optimisation to improve interactions, satisfaction, and retention across all channels.
Contact Centre
15 Top Tips to Manage Virtual Call Centre Agents
For all the benefits virtual call centre agents can provide, managing remote workers can be challenging. Learn our top tips to coach remote call centre agents.
Digital Marketing
30 Outstanding Examples of AI in Marketing
Discover how AI is revolutionising marketing. Explore our 30 examples in CRM, SEO, eCommerce, social media, call tracking, customer service, and more.
Customer Experience
Creating an Omnichannel Customer Journey: Top Strategies
Discover effective strategies to create a seamless omnichannel customer journey and enhance customer satisfaction across all touchpoints.
Customer Experience
Top Customer Experience KPIs to Measure for Success
Learn the essential customer experience KPIs to measure in 2024 for optimising satisfaction, loyalty, and business success.
Call Tracking
What Is Marketing Attribution? Basics, Benefits, and Best Practices
Understand marketing attribution and its critical role in optimising your ad spend, improving campaign effectiveness, and enhancing ROI across channels.
Customer Experience
Customer Experience Management (CXM) Explained
Customer experience management helps businesses enhance interactions and boost customer satisfaction. Learn the key strategies for successful CXM.
Digital Marketing
What Is Marketing Data? Importance, Types, and Use Cases
Explore the power of marketing data to boost your business strategy, enhance customer understanding, and drive targeted campaigns for better ROI.
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