Performance Marketing
Learn about how performance and affiliate marketers can use call tracking and conversational analytics to reduce CPAs and boost performance for clients.
50 Questions to Ask for Advertising Success
Ready to plan your next marketing campaign? Here are 50 advertising questions you should always ask to ensure your campaign is successful.
Competitive Intelligence 101: The Complete Guide
Competitive Intelligence: An intro to the process, implementation & future trends. Understand how to use CI to enhance business compliance & success.
5 Ways Marketers Use AI-Powered Call Tracking to Optimize Campaigns
Learn how marketers can use AI and call tracking to improve paid search and SEM performance, optimize marketing campaigns, and boost ROAS.
How to Uncover Competitive Data Hidden in Your Customer Calls
Discover how to uncover competitive data in customer calls by analyzing transcripts and keywords with conversation intelligence software.
UTMs: Definition, Benefits, and How to Use Them with Call Tracking
A UTM parameter is a code that you can add to the end of a URL to track and analyze website traffic sources. Discover how it can enhance your marketing.
The Complete Guide to Marketing Intelligence
Maximize your marketing strategy with marketing intelligence. Learn about its importance, types, implementation, best practices, challenges, and future trends.
The Essential AI Marketing Tools You Need to Enhance Your Strategy
Understand how AI marketing tools work, explore different types of tools, their benefits, and discover best practices for successful implementation.
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How Invoca Signal Discovery Works
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How VITAS Healthcare uses Invoca
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