Performance Marketing
Learn about how performance and affiliate marketers can use call tracking and conversational analytics to reduce CPAs and boost performance for clients.
5 Strategies for UK Marketers to Replace Third-Party Data
Tightening regulations have created a third-party data gap for UK marketers. Learn how you can use rich first-party data to fuel your marketing campaigns.
5 Takeaways From Invoca’s Fireside Chat with Rentokil Terminix and Google
Invoca held a fireside chat with Rentokil Terminix and Google at the Emily Hotel in Chicago. Learn the top takeaways for digital marketers.
50 Questions to Ask for Advertising Success
Ready to plan your next marketing campaign? Here are 50 advertising questions you should always ask to ensure your campaign is successful.
45 Statistics Retail Marketers Need to Know in 2024
Retail ad spend is rising and marketers are failing to connect the consumer journey. Learn retail marketing statistics to help you form your 2024 strategy.
Competitive Intelligence 101: The Complete Guide
Competitive Intelligence: An intro to the process, implementation & future trends. Understand how to use CI to enhance business compliance & success.
5 Ways Marketers Use AI-Powered Call Tracking to Optimize Campaigns
Learn how marketers can use AI and call tracking to improve paid search and SEM performance, optimize marketing campaigns, and boost ROAS.
How to Uncover Competitive Data Hidden in Your Customer Calls
Discover how to uncover competitive data in customer calls by analyzing transcripts and keywords with conversation intelligence software.