Performance Marketing
Learn about how performance and affiliate marketers can use call tracking and conversational analytics to reduce CPAs and boost performance for clients.
8 Types of Affiliate Marketing Fraud — and How to Avoid It
The shady days of affiliate marketing are waning, but it takes more to instill confidence in partners. To rebuild trust, we must actively work to detect fraud.
4 Clues to Solve Your Marketing Data Mystery
Without the ability to track marketing conversions that happen on the phone, the outcomes of your campaigns will remain a mystery. Crack the case with Invoca.
How Many Phone Calls Are You Missing? See How Your Industry Stacks Up
Are your agents answering all of the valuable phone leads your marketing programs generate? See how many calls you could be missing!
10 Awesome Examples of Landing Pages that Drive Click-to-Call
Check out these examples of great landing pages to boost your click-to-call efforts and make it easy for customers to pick up the phone.
Customer Acquisition and Retention Strategies During a Recession
In 2023, marketers are facing a looming recession. Learn our top strategies to acquire and retain more customers during difficult economic conditions.
How Multi-Location & Franchise Businesses Can Drive More Leads from Local Search
Local searchers are among your most valuable customers. Learn 8 our tips for driving more leads from local search — and ensuring those leads convert to revenue.
How to Personalize Customer Experiences with Data Analytics
Personalization is a core expectation for today's customers. But to deliver seamless personalization, you first need the right data to understand your audience.
Videos
What Can You Do with Invoca Conversation Intelligence?
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How Invoca Signal Discovery Works
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Our customers talk about the value of Invoca
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How VITAS Healthcare uses Invoca
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