Performance Marketing
Learn about how performance and affiliate marketers can use call tracking and conversational analytics to reduce CPAs and boost performance for clients.
The Essential AI Marketing Tools You Need to Enhance Your Strategy
Understand how AI marketing tools work, explore different types of tools, their benefits, and discover best practices for successful implementation.
How AI Advertising Drives More Effective Marketing Campaigns
Learn how to integrate AI tools for personalized targeting and effective campaigns. Discover key components, case studies, and the future of AI in advertising.
The Role of AI in Marketing and How to Use It
AI isn't just a buzzword — it's a game-changer for marketers. With real-time insights and automated processes, AI is essential for success in today's landscape.
8 Types of Affiliate Marketing Fraud — and How to Avoid It
The shady days of affiliate marketing are waning, but it takes more to instill confidence in partners. To rebuild trust, we must actively work to detect fraud.
4 Clues to Solve Your Marketing Data Mystery
Without the ability to track marketing conversions that happen on the phone, the outcomes of your campaigns will remain a mystery. Crack the case with Invoca.
10 Awesome Examples of Landing Pages that Drive Click-to-Call
Check out these examples of great landing pages to boost your click-to-call efforts and make it easy for customers to pick up the phone.
How Many Phone Calls Are You Missing? See How Your Industry Stacks Up
Are your agents answering all of the valuable phone leads your marketing programs generate? See how many calls you could be missing!