Performance Marketing
Learn about how performance and affiliate marketers can use call tracking and conversational analytics to reduce CPAs and boost performance for clients.
Your 2024 PPC Optimization Checklist
PPC is one of the most effective channels for driving marketing results. But are you ticking all 16 of these critical boxes in your campaign checklist?
How to Democratize Data to Unlock Hidden Revenue with Revenue Execution Platforms
Revenue execution platforms provide deep customer insights you can't get anywhere else. Learn how this tool can help you democratize data and drive revenue.
The 2024 Guide to Microsoft Advertising (Formerly Bing Ads)
If you're not using Microsoft Advertising and Bing, you might be taking a ding to your bottom line. Here is why you should be using Bing Ads, too.
5 Franchise Marketing Strategies You Need in 2024
Learn how leading franchise marketers are gearing up for 2024. Drive more leads to your franchisees with these tips.
What Marketers Can Expect from Privacy Sandbox and the Death of 3rd-Party Cookies
Google will deprecate third-party cookies in 2023 and Privacy Sandbox is poised to replace them. Find out if Privacy Sandbox is better than cookies.
Why 90% of Marketers Are Banking on AI for a Competitive Edge
Our research found a whopping 90% of marketers plan to increase their AI investments. Learn how you can use AI to gain an edge over the competition in 2024.
5 Strategies for UK Marketers to Replace Third-Party Data
Tightening regulations have created a third-party data gap for UK marketers. Learn how you can use rich first-party data to fuel your marketing campaigns.
Videos
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