Performance Marketing
Learn about how performance and affiliate marketers can use call tracking and conversational analytics to reduce CPAs and boost performance for clients.
7 Ways to Boost Facebook and Instagram ROAS With Data From Phone Conversations
The competition is heating up for Facebook and Instagram advertisers. Learn how you can tap into data from customer phone conversations to increase ROAS.
What Is Lead Tracking? Understanding Basics & Benefits
Understand what lead tracking is and its benefits. Improve your sales process with effective lead tracking techniques.
Marketing Efficiency: 9 Tips to Spend Smarter and Boost ROI
Are you facing a squeeze on your marketing budget in the year ahead? Learn our top tips to spend smarter and boost your ROI amid economic headwinds.
Why Companies Will Value Customer Conversations More in 2024
Learn how businesses are using conversation intelligence software to improve the quality of phone conversations — and build brand loyalty as a result.
Media Mix Modeling (MMM): The Complete Guide for 2024
Media Mix Modeling helps marketers evaluate channel performance. Learn how to create a media mix model, and improve its accuracy with call tracking.
How to Craft a Frictionless Omnichannel Customer Experience
Learn how to design a seamless omnichannel customer experience that delights at every touchpoint with top strategies and best practices.
The Cookieless Future: 5 Ways Marketers Can Get More First-Party Data
Marketers say collecting first-party data is a top priority to navigate a cookieless future. Learn the richest first-party data sources to fuel your strategy.
Videos
What Can You Do with Invoca Conversation Intelligence?
2:18
min
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How Invoca Signal Discovery Works
2:53
min
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Our customers talk about the value of Invoca
2:47
min
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How VITAS Healthcare uses Invoca
3:11
min
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