Performance Marketing
Learn about how performance and affiliate marketers can use call tracking and conversational analytics to reduce CPAs and boost performance for clients.

14 Quick Tips To Drive More Insurance Leads From Facebook
Learn how insurance marketers are using Facebook ads to start more phone conversations, acquire more new customers, and boost their marketing ROI.

7 Ways to Boost Facebook and Instagram ROAS With Data From Phone Conversations
The competition is heating up for Facebook and Instagram advertisers. Learn how you can tap into data from customer phone conversations to increase ROAS.
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38 Statistics Facebook Advertisers Need to Know in 2024
Marketers are increasing their Facebook advertising spend. Learn 38 statistics that can give you a competitive edge.

Marketing Efficiency: 9 Tips to Spend Smarter and Boost ROI
Are you facing a squeeze on your marketing budget in the year ahead? Learn our top tips to spend smarter and boost your ROI amid economic headwinds.

What Is Lead Tracking? Understanding Basics & Benefits
Understand what lead tracking is and its benefits. Improve your sales process with effective lead tracking techniques.

Why Companies Will Value Customer Conversations More in 2024
Learn how businesses are using conversation intelligence software to improve the quality of phone conversations — and build brand loyalty as a result.

How to Craft a Frictionless Omnichannel Customer Experience
Learn how to design a seamless omnichannel customer experience that delights at every touchpoint with top strategies and best practices.