Digital Marketing
Report: B2C Marketers See Impressive ROI from AI, Will Increase Investment in 2025
This new research report reveals how optimistic B2C marketers are about AI, how AI investment is changing, how AI will impact marketing careers, and more.
Sales and Marketing Strategy: Fundamental Differences Explained
Learn how a strong sales and marketing strategy aligns both teams, improves collaboration, and drives revenue growth for your business.
AI Marketing Analytics: Benefits, Use Cases, and Top Tools
Uncover the benefits of AI marketing analytics, from customer insights to campaign optimization, helping your team make data-driven decisions.
Omnichannel Marketing: The Ultimate Guide for 2025
Omnichannel marketing ensures customers receive a consistent experience across all online and offline channels. Learn how to prepare your strategy for 2025.
30 Outstanding Examples of AI in Marketing
Discover how AI is revolutionizing marketing. Explore our 30 examples in CRM, SEO, eCommerce, social media, call tracking, customer service, and more.
New Invoca Integration Provides HIPAA-Compliant Call Conversion Data for Freshpaint Users
Learn how the new Freshpaint integration for Invoca helps healthcare marketers drive more patient appointment calls from search and digital advertising.
What Is Marketing Data? Importance, Types, and Use Cases
Explore the power of marketing data to boost your business strategy, enhance customer understanding, and drive targeted campaigns for better ROI.
Videos
What Can You Do with Invoca Conversation Intelligence?
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How Invoca Signal Discovery Works
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Our customers talk about the value of Invoca
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How VITAS Healthcare uses Invoca
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