Digital Marketing
Google Keeps Third-Party Cookies in Chrome, but Marketers Should Focus on First-Party Data Anyway
Third-party cookies remain active in Chrome for now, but here's why marketers must stay focused on utilizing first-party data.
How to Improve Lead Quality for a Better ROI
Discover actionable tips and best practices for enhancing lead quality to maximize your return on investment (ROI) and convert leads.
2024 Marketing Budget: Key Trends Influencing Your Spend
Discover insights on technology, AI, and the shifting digital landscape, with expert tips on preparing and optimizing your 2024 marketing budget strategy.
4 Steps to Maximize Lead Value Instead of Lead Volume
Learn how to optimize your marketing strategy to drive more ROAS and revenue, not just more lead volume.
Why Data-Driven Marketers Shouldn’t Be OK with Guessing About Call Conversions
You have your online conversion funnel down to a science, but are you still guessing about call conversions? Learn why this approach harms your marketing ROI.
Google is Killing Third-Party Cookies. Here’s What it Means for Marketers
Google is deprecating 3rd-party cookies for 30 million Chrome users next year. Here's how Privacy Sandbox will replace cookies and what it means for marketers.
Why Understanding Your Buyer Persona Is Essential for Successful Marketing
Understand your buyer personas and tailor your strategies to connect with your target audience on a deeper level, conversions, driving engagement, and loyalty.
Videos
What Can You Do with Invoca Conversation Intelligence?
2:18
min
up next
How Invoca Signal Discovery Works
2:53
min
up next
Our customers talk about the value of Invoca
2:47
min
up next
How VITAS Healthcare uses Invoca
3:11
min
up next
