Digital Marketing
How to Improve Lead Quality for a Better ROI
Discover actionable tips and best practices for enhancing lead quality to maximize your return on investment (ROI) and convert leads.
4 Steps to Maximize Lead Value Instead of Lead Volume
Learn how to optimize your marketing strategy to drive more ROAS and revenue, not just more lead volume.
Why Data-Driven Marketers Shouldn’t Be OK with Guessing About Call Conversions
You have your online conversion funnel down to a science, but are you still guessing about call conversions? Learn why this approach harms your marketing ROI.
Google is Killing Third-Party Cookies. Here’s What it Means for Marketers
Google is deprecating 3rd-party cookies for 30 million Chrome users next year. Here's how Privacy Sandbox will replace cookies and what it means for marketers.
How to Measure the Success of Marketing Campaigns
Marketers are under pressure to demonstrate that they're contributing to revenue growth. Learn our top tips for measuring the success of your campaigns.
Why Getting Clicks But No Conversions Is Costly
Even if your campaigns drive a lot of clicks, it doesn’t mean they’re effective at converting customers. Learn why getting clicks but no conversions is costly.
Videos
What Can You Do with Invoca Conversation Intelligence?
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How Invoca Signal Discovery Works
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Our customers talk about the value of Invoca
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How VITAS Healthcare uses Invoca
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