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Explore the power of marketing data to boost your business strategy, enhance customer understanding, and drive targeted campaigns for better ROI.

Driving revenue growth requires tight alignment between marketing and contact center sales teams. Discover the KPIs you need to align your teams.

Contact center experience is vital for customer satisfaction. Explore the basics and discover strategies to improve your contact center's performance.

Discover how speech analytics call center technology can transform your customer service and increase efficiency with real-time insights.

Learn how healthcare marketers can retain analytics and marketing performance following new guidance from The Department of Health and Human Services (HHS).

These leading companies built outstanding sales and marketing partnerships. Read their stories and learn how you can replicate their success.

Learn the correlation between B2C marketing and sales alignment and revenue growth. Discover how revenue execution platforms can help.

Third-party cookies remain active in Chrome for now, but here's why marketers must stay focused on utilizing first-party data.

Invoca has the best call tracking social media ad integrations. Learn more about integrations with TikTok, Snapchat, Facebook, Instagram, Pinterest, and more.

Leading auto dealers use Invoca's no-code integration with VinSolutions to complete their view of each customer’s journey. Learn how it works in this blog post.

In our recent study, we delved into common challenges that cause disconnects between B2C sales and marketing teams. Learn what they are and how to solve them.

Discover the latest strategies for building a call center training program. Learn how these best practices and tech tools can help your team succeed.

Explore strategies to revolutionize home services marketing with digital platforms, AI, omnichannel experiences, innovative paid search strategies, and more.

Discover the essential stages and benefits of understanding the customer journey. Learn how to optimize each stage for a better customer experience.

The Invoca Impact Awards recognize the most innovative Invoca customers and partners. Nominate yourself, your team, or company today.

Explore how revenue execution platforms address the biggest contact center sales challenges of 2024 and drive performance.

Learn what prevents B2C marketing and sales teams from understanding the complete buying journey from online to offline channels.

In our recent webinar, we spoke with leading marketers to learn how they prove the revenue of their marketing efforts. Learn their top tips in this post.

Learn how CMOs and sales leaders can create better alignment between sales and marketing teams to drive more revenue with this 6-step guide.

Come celebrate Pride with Invoca!

Customer insights are your key to thriving in today’s competitive business world. Learn the art of gathering, analyzing, and applying those insights.

Learn how to conduct a competitor analysis to anticipate competitive moves and improve products and services for an industry advantage.

Learn how to optimize call handling processes, leverage technology solutions, and empower your team to thrive and deliver exceptional customer service.

Discover key strategies to improve customer experience in home services. Learn about customer-centric approaches, technology tools, and innovative strategies.