Recent Posts

We held a roundtable featuring leaders from Nemours Children's Health, Cincinnati Children's, Banner Health, and more. Learn our top takeaways!

CMOs that use AI to personalise experiences see dramatic improvements in engagement, conversion rates, and customer retention. Learn how you can get started.

What is a good CPC? Discover industry benchmarks and how to optimise your Google Ads campaigns for better ROI and lower costs per click.

Understand the AHT meaning in contact centres, how it impacts customer satisfaction, and discover strategies to measure and reduce handle time.

Learn key contact centre compliance requirements, their impact on operations, and strategies to stay compliant while ensuring customer trust.

CMOs are under more pressure than ever to show their impact on the bottom line. Learn how you can use new AI tools to drive more revenue — and prove it.

Understand cost per acquisition (CPA), how it impacts marketing strategies, and ways to optimise campaigns for lower customer acquisition costs.

Discover how an omnichannel contact centre enhances customer experience with seamless support across voice, chat, email, and social in 2025.

Learn how to craft effective call centre scripts with best practices and real-world examples to boost customer interactions and agent efficiency.

Explore effective pest control marketing ideas to generate more leads, attract clients, and build a thriving business in your local market.

See why zero-click search and Google AI overviews won't end organic traffic or kill SEO, but change how we think of SEO and measure organic traffic success.

Learn how AI can help you identify buying intent and how you can use these insights to create seamless customer experiences that build loyalty.

Signal AI Studio makes it easy for marketers to train AI signals that detect the quality of phone leads. Learn about recent enhancements to this product.

This year, B2C sales teams are navigating rapid technological advancements and shifting consumer expectations. Learn the top statistics you need to thrive.

2025 is shaping up to be a pivotal year for CMOs. We collected 30 key statistics to help CMOs guide their strategies and navigate the rugged terrain ahead.

Build a data-driven culture to boost revenue. Break down data silos, empower teams with analytics skills, and connect online & offline data for a holistic view.

Discover proven landscaping marketing strategies to attract clients, boost visibility, and grow your business in a competitive market.

Find actionable tips on how to get clients for a cleaning business, build a loyal customer base, and grow your company with smart strategies.

Learn how to measure marketing ROI effectively and optimise your efforts to maximise returns and make data-driven business decisions.

Master multi-touch attribution to track every customer interaction and improve marketing ROI with smarter, data-driven strategies.

We spoke with marketing leaders about their AI predictions for 2025. Their insights reveal a maturing approach to AI adoption and strategic integration.

Marketers have been experimenting with AI for two years. It's time for CMOs to lead the charge and develop cohesive, revenue-focused AI strategies.

Learn how contact centre leaders can use call analytics software to gain actionable insights to improve performance and drive more conversions.

Learn how Invoca's revenue execution platform helps AT&T track phone leads, personalise experiences, and increase conversion rates.