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Recent Posts
by
Derek Andersen
How Healthcare Providers Improve Patient Experiences with PreSense
Leading healthcare providers use PreSense to create seamless patient experiences. Learn how it can help you drive more new appointments and build loyalty.
by
Owen Ray
Revenue Growth Slowed by B2C Brands’ Struggle With Marketing and Sales Team Alignment
New data report reveals how sales and marketing team alignment at B2C brands impacts the buying journey and revenue growth. Get the report.
by
Owen Ray
See How Much Missed Sales Calls Cost Home Services Businesses
Home services and construction businesses lose millions of dollars a year because of missed sales calls. Learn how unanswered calls are costing you customers.
by
Jane Irene Kelly
How to Optimize the Digital Customer Journey to Lower Customer Acquisition Costs
Explore effective strategies for optimizing the digital customer journey, common digital touchpoints, challenges in CAC, and the crucial role of technologies.
by
Jane Irene Kelly
10 Telecom Industry Trends to Know in 2024
With so much change happening in the telecom sector, it can be challenging for marketers to keep up. Learn 10 trends that can help you shape your strategy.
by
Jane Irene Kelly
10 Insurance Industry Trends to Know in 2024
Learn the insurance marketing trends you should be responding to as you create your strategy for 2024 and beyond.
by
Jane Irene Kelly
10 Automotive Industry Trends to Know in 2024
The automotive industry is rapidly evolving in 2024. Here are 10 trends you need to know to keep up with the competition.
by
Peter Isaacson
The Revenue Execution Revolution
Learn why B2C brands are turning to revenue execution platforms to unify marketing, sales, and commerce teams to drive greater revenue growth.
by
Gregg Johnson
Why Revenue Execution Platforms are Critical for B2C Brands’ Profitable Growth
Learn how market-leading consumer brands are using revenue execution platforms to achieve higher levels of profitable growth.
by
Jane Irene Kelly
How to Achieve Sales and Marketing Alignment for an Efficient Team
Discover the essential strategies and tactics to align your sales and marketing teams seamlessly, including industry insights, common pitfalls, and tips.
by
Blair Symes
6 Ways Marketers Use AI Call Summaries to Drive Conversions and Revenue
Learn how marketers are using AI-derived phone call summaries to get insights into customer conversations from phone calls to businesses to drive more conversio
by
Jane Irene Kelly
What Is Black Box AI?
Discover the ins and outs of Black Box AI technology, its applications, benefits, real-world examples, and potential impacts on security and privacy.
by
Derek Andersen
10 Components Every Revenue Execution Platform Should Have
It can feel challenging to navigate the market for revenue execution platforms, as the category is just emerging. Learn the essential features to look for.
by
Jane Irene Kelly
How to Improve Lead Quality for a Better ROI
Discover actionable tips and best practices for enhancing lead quality to maximize your return on investment (ROI) and convert leads.
by
Jane Irene Kelly
How to Craft a Frictionless Omnichannel Customer Experience
Learn how to design a seamless omnichannel customer experience that delights at every touchpoint with top strategies and best practices.
by
Owen Ray
Invoca Named a Leader in 2024 Opus Research Conversation Intelligence Report
Learn why Invoca is the best conversation intelligence software. Invoca was named a Leader in the 2024 Opus Research Conversation Intelligence Report.
by
Ray Mina
HHS's Latest Guidance on Online Tracking for Healthcare Marketers
Learn how new HHS guidance about the use of online tracking technologies impacts HIPAA compliance for healthcare marketers.
by
Jane Irene Kelly
How to Create a Healthcare Marketing Strategy: A Step-by-Step Guide
Discover the steps to craft an effective healthcare marketing strategy with our step-by-step guide, and delve into best practices to elevate your strategy.
by
Jane Irene Kelly
Hospital Marketing Strategies for Meeting the Needs of Modern Patients
Explore innovative hospital marketing strategies from understanding patient demographics to digital marketing, technology integration, and community engagement.
by
Owen Ray
Unify the Buying Experience with Adobe Experience Platform and Invoca
Learn how to unify first-party customer data across online and offline channels to get a full view of your buying journey and optimize marketing and experiences
by
Derek Andersen
How Marketers Can Use Revenue Execution to Deliver Results
Today’s marketer faces shrinking budgets, saturated markets, and difficulties aligning with sales teams. Learn how revenue execution platforms can help.
by
Jane Irene Kelly
Innovative Healthcare Marketing Ideas to Boost Your Strategy
Explore strategies to revolutionize your healthcare marketing with digital platforms, AI and technology, fostering communities and the use of mobile apps.
by
Derek Andersen
The 2024 UK Privacy Landscape: What Marketers Need to Know
The UK privacy landscape is poised to undergo shifts in 2024, with tightening restrictions on cookie tracking, AI, and data security. Learn how to prepare.
by
Peter Isaacson
Why Revenue Leaders Need a Revenue Execution Platform to Drive Sustained Growth
Learn why revenue leaders in marketing and sales organizations need revenue execution platforms to unify the full buying journey and drive revenue growth.
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