Marketing Analytics
If you love marketing data, you’re in the right place. Get all the attribution, marketing measurement, and analytics tips and tactics you can handle.
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How to Use First-Party Caller Data to Improve Audience Targeting Without Cookies
Shifting to audience targeting without cookies requires marketers to innovate in collecting first-party data. Learn how conversation intelligence can help!
Competitive Intelligence 101: The Complete Guide
Competitive Intelligence: An intro to the process, implementation & future trends. Understand how to use CI to enhance business compliance & success.
Why Conversation Intelligence Should Be an Essential Part of Your SEO Strategy
Learn how you can get more qualified organic traffic to your website to increase sales and conversion rates without increasing your ad budget.
15 Smart Alerts for Phone Leads to Improve Digital Marketing and Call Conversion Rates
Learn how to improve your conversion rates, customer call experience, and contact center agent performance with Invoca smart alerts.
The B2C Marketers’ Guide to Navigating the Dark Funnel
What is the dark funnel and what does it mean for B2C marketers? Learn how to get visibility into the dark funnel and surface previously invisible data here!
Study Finds Conversations Play Critical Role In Consumers' Financial Decisions
As the financial services industry goes digital, it’s clear that human interaction will still play a large role. Learn why phone call experiences are critical.
What Is Call Attribution and Why Do I Need It?
Here is how you can use call tracking to get attribution for sales that happen over the phone that were driven by your digital marketing.
Videos
What Can You Do with Invoca Conversation Intelligence?
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How Invoca Signal Discovery Works
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Our customers talk about the value of Invoca
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How VITAS Healthcare uses Invoca
3:11
min
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