Marketing Analytics
If you love marketing data, you’re in the right place. Get all the attribution, marketing measurement, and analytics tips and tactics you can handle.
The Ultimate Guide to Customer Segmentation: How to Identify and Target Your Ideal Customers
Master customer segmentation with tips, common mistakes, targeting best practices, and the role of technology for more precise insights.
7 Types of Market Research and How to Determine the Right Ones for You
Discover 7 types of market research and how to choose the right one. Explore primary, secondary, qualitative methods, and more for data-driven insights.
Google is Killing Third-Party Cookies. Here’s What it Means for Marketers
Google is deprecating 3rd-party cookies for 30 million Chrome users next year. Here's how Privacy Sandbox will replace cookies and what it means for marketers.
How to Conduct Better Advertising Research
Enhance ad success with effective advertising research: Learn the types, data collection, analysis, testing, metrics, & tools. Optimise campaigns for ROI.
What Makes Invoca the Best Conversation Intelligence AI for Marketing and Contact Centres
Learn what makes Invoca the best conversation intelligence software for marketing and contact centres. Advanced AI, ease of use, and accuracy make Invoca #1.
How to Use First-Party Caller Data to Improve Audience Targeting Without Cookies
Shifting to audience targeting without cookies requires marketers to innovate in collecting first-party data. Learn how conversation intelligence can help!
Competitive Intelligence 101: The Complete Guide
Competitive Intelligence: An intro to the process, implementation & future trends. Understand how to use CI to enhance business compliance & success.
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