Marketing Analytics
If you love marketing data, you’re in the right place. Get all the attribution, marketing measurement, and analytics tips and tactics you can handle.
.jpg){kind=tracking}
The Cookieless Future: 5 Ways Marketers Can Get More First-Party Data
Marketers say collecting first-party data is a top priority to navigate a cookieless future. Learn the richest first-party data sources to fuel your strategy.
4 Steps to Maximise Lead Value Instead of Lead Volume
Learn how to optimise your marketing strategy to drive more ROAS and revenue, not just more lead volume.
How Siloed Marketing and Telesales Data is Killing Revenue and Damaging Your Brand
The disconnect between sales and marketing doesn’t just hurt revenue, it could be damaging your brand. Learn how revenue execution platforms can help.
5 Franchise Marketing Strategies You Need in 2024
Learn how leading franchise marketers are gearing up for 2024. Drive more leads to your franchisees with these tips.
How to Conduct Better Advertising Research
Enhance ad success with effective advertising research: Learn the types, data collection, analysis, testing, metrics, & tools. Optimise campaigns for ROI.
Google is Killing Third-Party Cookies. Here’s What it Means for Marketers
Google is deprecating 3rd-party cookies for 30 million Chrome users next year. Here's how Privacy Sandbox will replace cookies and what it means for marketers.
7 Types of Market Research and How to Determine the Right Ones for You
Discover 7 types of market research and how to choose the right one. Explore primary, secondary, qualitative methods, and more for data-driven insights.
Videos
What Can You Do with Invoca Conversation Intelligence?
2:18
min
up next
How Invoca Signal Discovery Works
2:53
min
up next
Our customers talk about the value of Invoca
2:47
min
up next
How VITAS Healthcare uses Invoca
3:11
min
up next
Resource library
No items found.
