Recent Posts

Learn how to use call tracking Facebook ads data to reach and convert more high-value target customers by using conversation intelligence.

It's no secret more and more consumers are turning to their mobile device for their every need in life.

The world of voice search is exploding 2025. Read the top voice search statistics digital marketers need to know in this changing landscape.

If you're an acquisition marketer, you should be familiar with attribution. Without it, you have no visibility into which marketing channels & campaigns perform

Conversation Intelligence is reshaping how Telcos are adapting to digitisation. Here's how this technology provides an edge in the new customer-centric world.

Learn how to use conversation intelligence to improve the online and offline customer experience to convert more leads into customers. 

Automotive digital advertising is more competitive than ever. Gain an edge by using AI to capture actionable first-party insights from phone conversations.

With the right technology, marketers can collect consumer data from every touchpoint. Does your team have the right mix of data to meet its goals?

Can humans classify calls better than AI? Aren't call analytics AIs the same? Test your call tracking AI knowledge with these 5 truths and fallacies.

Missed sales calls are costing you. Learn how to use Invoca conversation intelligence to recover lost sales and reduce unanswered calls.

Marketers say collecting first-party data is a top priority to navigate a cookieless future. Learn the richest first-party data sources to fuel your strategy.

Digital marketers are dropping the ball in one key area of the customer experience: the phone call. And ROI is suffering.

Artificial Intelligence (AI) and data science has a unique and sometimes confusing nomenclature. Here’s an AI term glossary to define the most common AI terms. 

New study shows how consumer buying behavior is shifting during the COVID pandemic and what makes people more confident in making high-stakes purchases online.

Try this calculator to see how much missed patient calls are costing your healthcare business. Learn how conversation intelligence for healthcare can help.

Invoca is honored to be included among the 2020 Great Place to Work® Best Workplaces for Parents™.

The Invoca Marketing Acquisition Benchmark report analyzes data from over 500 marketers to track paid search acquisition cost trends and tips to reduce your CPA

A few years ago, industry experts predicted that text-based chatbots were the next big thing in automated sales and service.

Here are eight of the most important call tracking metrics real PPC experts need in their dashboard.

Invoca has acquired call tracking and analytics platform DialogTech to Become the #1 Conversation Intelligence Platform with $100M in Revenue. Learn more.

Marketers from Banner Health, BJC Healthcare, and University Hospitals share how they optimize the patient journey. Learn their top tips and strategies.

Want to mold your telesales team into championship-caliber players? Read this blog to learn the best coaching tactics to take your agents to the next level.

With its immediate impact on conversion rates and revenue, implementing call tracking and analytics can be one of the biggest wins of your career.

Want to boost your call center sales team's performance? Get step-by-step instructions for how you can use conversation intelligence to increase close rates.