Amber Tiffany

AI-powered call tracking & analytics can help you drive high-quality calls and optimize offline conversion & reveal things about your customers you’d never know

There's enough data out there to build out intricate target audience segmentation, and we have 8 easy ways to maximize those efforts.

Digital marketers are always looking for new ways to increase customer acquisition rates.

Digital marketers are dropping the ball in one key area of the customer experience: the phone call. And ROI is suffering.

Learn how to boost your paid search ROI using Invoca's Voice Marketing cloud.

Kyle Christensen, SVP of Marketing at Invoca, shares his insights on tying click-to-call into your email marketing and attribution strategy.

Learn how to integrate call tracking data into Google Analytics to measure the impact of your marketing campaigns and find ways to optimize your ads.

Invoca for Facebook is the industry’s first solution to natively integrate phone calls with Facebook Advertising.

There is a powerful alternative to the lead form you may have been overlooking. Here's how phone calls put lead forms to shame when it comes to lead generation.