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In 2025, marketers are capturing more data than ever before. Learn how to use it to personalize experiences and boost ROI.

Marketers are using AI to build customer profiles, resulting in precise ad targeting and customization. This customization drives ROI and loyalty.

Learn how to use local search to optimize your SEO, drive more high-intent traffic to your website, and get more qualified leads.

69% of marketers achieved the greatest ROI with social media marketing last year. Get the top tips on how to create paid social campaigns that stand out.

Learn how to use conversation intelligence to improve the online and offline customer experience to convert more leads into customers. 

Artificial Intelligence (AI) and data science has a unique and sometimes confusing nomenclature. Here’s an AI term glossary to define the most common AI terms. 

Learn the basics of display advertising and 10 actionable tips you can use right now to improve your ROI.

Marketers say collecting first-party data is a top priority to navigate a cookieless future. Learn the richest first-party data sources to fuel your strategy.

With the right technology, marketers can collect consumer data from every touchpoint. Does your team have the right mix of data to meet its goals?

IVRs allow callers to self-route to the best destination. Learn how to use them to generate leads, improve customer support, increase efficiency, and cut costs.

Marketing leaders are making it easy for consumers to engage in conversation with their businesses over the phone. Here are 5 essential strategies.

Discover the trends home services marketers will see in 2025, and how a call tracking solution can help you capitalize on them.

Shifting to audience targeting without cookies requires marketers to innovate in collecting first-party data. Learn how conversation intelligence can help!

Most financial services consumers start their journey with search and convert by calling. Delivering a frictionless call experience is critical. Learn more.

Multi-touch marketing attribution is crucial for campaign optimization. Learn the top attribution models every marketer needs to know.

Marketers are increasing their Facebook advertising spend. Learn 38 statistics that can give you a competitive edge.

Retail ad spend is rising and marketers are failing to connect the consumer journey. Learn retail marketing statistics to help you form your 2025 strategy.

Want to boost your call center sales team's performance? Get step-by-step instructions for how you can use conversation intelligence to increase close rates.

Telecoms must now implement STIR/SHAKEN protocols to stop robocalls and call fraud. Here’s how Invoca is helping stop call fraud and toll-free traffic pumping.

The world of voice search is exploding 2025. Read the top voice search statistics digital marketers need to know in this changing landscape.

Learn home services marketing statistics about the consumer journey, search, digital ad spend, online review strategies, and phone calls.

Learn how insurance marketers are using Facebook ads to start more phone conversations, acquire more new customers, and boost their marketing ROI.

Ready to plan your next marketing campaign? Here are 50 advertising questions you should always ask to ensure your campaign is successful.

Want to improve your organic search engine rankings on Google? These 25 strategies can help you lay the foundation for increasing organic traffic.