Recent Posts

Local searchers are among your most valuable customers. Learn 8 our tips for driving more leads from local search — and ensuring those leads convert to revenue.

Try this marketing budget calculator to see how much money you’re wasting by making assumptions about the conversions your campaigns drive over the phone.

Revenue execution platforms provide deep customer insights you can't get anywhere else. Learn how this tool can help you democratize data and drive revenue.

Marketers need to understand their audience on a deep level. Learn how first-party data from phone calls can help you improve targeting and personalization.

Even if your campaigns drive a lot of clicks, it doesn’t mean they’re effective at converting customers. Learn why getting clicks but no conversions is costly.

Marketers are under pressure to demonstrate that they're contributing to revenue growth. Learn our top tips for measuring the success of your campaigns.

Recessions can test marketing departments, but they can also present opportunities. Learn our dos and don'ts for marketing in a recession in this post.

High-impact marketing campaigns deliver fast results while boosting the bottom line. Learn our tips to execute high-impact campaigns — and prove your results.

At Google's "Live from Paris" Event, they announced their latest AI innovation, Bard. Learn what this new technology means for search marketers.

Customer journeys are more complex than ever before. Learn Google's top lead generation predictions for 2023 and how you can prepare your strategy.

Are you looking for ways to get more out of your search marketing budget? Here's how to use conversation intelligence to optimize paid search.

We were recently named a leader in Opus Research’s 2022 Conversational Intelligence Intelliview report. Learn what the analysts had to say about our technology.

Economists predict a recession in 2023. Conversation intelligence can help you defend your ad spend and make the case for more budget in this turbulent time.

A looming recession means marketing budget cuts are coming. Here's how to get more data to keep your budget and drive more revenue without increasing spend.

Learn the steps for creating and implementing an effective marketing budget. Check out 5 of our favorite marketing budget templates for your use!

Return on ad spend (ROAS) is a critical metric for tracking the impact of your marketing campaigns. Learn how to calculate it and improve it in this post.

Take a closer look at what lead generation is, why it's important, how to drive more leads, and how to prove your results to your leadership team.

Are you facing a squeeze on your marketing budget in the year ahead? Learn our top tips to spend smarter and boost your ROI amid economic headwinds.

To create pre-built scorecards, we studied hundreds of thousands of calls. Learn how they can help you quickly get started with conversation intelligence.

We chatted with our innovative customers and our CMO to get their advice for marketers in 2023. Learn how you can take your marketing career to the next level!

Customer care is how you help customers feel a sense of connection with and positivity about your brand, products, and services. Learn more in this post.

This blog takes a closer look at what the voice of the customer is, why it’s important, and how you can lay the groundwork for a successful VoC program.

‍Consumer expectations about the customer experience (CX) have never been higher. Learn 20 quick tips to enhance your customer service strategy in 2024.

Running out of innovative car dealership marketing ideas? Invoca has you covered — learn 8 automotive marketing strategies you might not have considered.