Marketing Analytics
If you love marketing data, you’re in the right place. Get all the attribution, marketing measurement, and analytics tips and tactics you can handle.
YouTube Advertising: How to Create More Effective Campaigns
Learn how to make your YouTube advertising better and use call tracking to get attribution for YouTube ads that drive sales calls.
How to Supercharge Direct Mail Campaigns with Call Tracking
Learn how to use call tracking to track and optimize direct mail campaigns. See how AI-powered conversation intelligence helps prove the ROI of direct mail.
See How Much Guessing About Marketing-Driven Calls is Costing You
Try this marketing budget calculator to see how much money you’re wasting by making assumptions about the conversions your campaigns drive over the phone.
How to Personalize Customer Experiences with Data Analytics
Personalization is a core expectation for today's customers. But to deliver seamless personalization, you first need the right data to understand your audience.
How to Stretch Your Search Marketing Budget with Conversation Intelligence
Are you looking for ways to get more out of your search marketing budget? Here's how to use conversation intelligence to optimize paid search.
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Marketing Attribution Modeling: Pros and Cons of the Top 5 Techniques
Multi-touch marketing attribution is crucial for campaign optimization. Learn the top attribution models every marketer needs to know.
How to Optimize Digital Marketing Campaigns with Call Tracking and Analytics in 4 Steps
Learn how to use call tracking data to optimize marketing campaigns for higher-quality calls.
Videos
What Can You Do with Invoca Conversation Intelligence?
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How Invoca Signal Discovery Works
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Our customers talk about the value of Invoca
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How VITAS Healthcare uses Invoca
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